Implement Digital Customer Loyalty Programs
Customer loyalty programs have been around for years. We’re familiar with those customer loyalty reward programs typically in the form of punch cards which we use in airlines, grocery stores, hotels, etc.
With consumers in the driving seat and businesses moving online, loyalty programs are also going digital. Its scope and nature has been shifting and reinventing for the digital age.
In this digital era, you have to concoct creative ways to attract new customers and keep the ones you have coming back for more. An infographic from SCORE shows that finding a new customer is six to seven times more expensive than keeping a current one! Moreover, it reveals that it costs a business up to 10 times more to acquire a brand new customer than to sell to an existing one.
As a small-business owner, you can get a leg up by implementing creative digital loyalty programs. You don’t have to be Starbucks to be able to implement their successful ‘My Starbucks Rewards’ program. Technology is making it easier and cheaper to launch one.
These loyalty programs cost less and are easier to implement. Using this, you won’t have to ask your customers to fill out enrollment forms or carry their punch cards or plastic loyalty cards every time they shop.
Having an effective loyalty program can bring thousands of dollars to your bottom line.
Why? Because loyalty program members are more likely to become repeat customers and they usually spend more per transaction. As customers see the benefits of a loyalty program, they actively seek out opportunities to gain from it.
Benefits of Digital Loyalty Programs
Small businesses, especially those with smaller budgets, those who need to connect with customers more, and those who target younger consumers, can benefit more from digital loyalty programs.
- Rise above the competition. It helps you to remain competitive in a market dominated by big businesses.
- Link your customers’ activity with their social media accounts. It lets you offer rewards through referrals or through a sharing system.
- Send emails and text messages straight from the digital dashboard program.
- Send special messages and push notifications to customers with an app. This is great for flash sales and events.
- Offer an ultra-personalized reward to promote offers that chime with your customers.
- Segment your customers based on how much they spend, what they typically purchase, or how often they buy, then tailor that information to your marketing messages and offers.
- Excitement factor. Customers enjoy accumulating points and redeeming points in exchange for gifts, rewards, and other freebies.
- It establishes a longer ongoing relationship with the customer.
- It’s more cost-efficient and easier to implement and manage, compared to conventional loyalty programs, you won’t have to invest in printing punch cards and other expenses.
- Increasing your sales, rewarding your existing customers, and gaining new ones are always win-win situations. Loyalty programs also give you the ability to:
- Collect customer information easily
- Encourage loyal customers to refer you in their social media networks
Analyze which offers are the most effective
Types of Digital Loyalty Programs
Whatever type of business you operate, there’s a digital loyalty program that fits your needs easily and with little expense.
1. Platforms that specialize in a website-based loyalty program that gives points for every interaction, like purchases and referring people through social media sites.
Example: Perkville
2. Smartphone applications that reward users for “checking in” or prompt customers to review your business on Yelp.
Example: Belly
3. Cell phone texting that reward users for “checking in” and lets you advertise a loyalty customer special.
Example: In Anchorage, Alaska we have https://www.907deals.com/
4. Programs that allow users to collect points from every businesses in their network.
Example: SpotOn
5. Programs that award digital “stamps” when customers make a purchase.
Example: Perka
Planning to implement a digital-based customer loyalty program?
Start by watching our business-altering video titled The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All. We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market, and out-sell your competition. http://maximizeracademy.com/
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