How Much Time Do Businesses Spend on Social Media?
Social media and social networking covers several sites that your business can use. There’s Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, Google+, Tumblr, Foursquare and a whole lot more. Most marketers and business owners have also asked this question: “How much time do I need to spend on social media?” Well, there is actually no one-size-fits-all answer to that question. Every marketer and business owner has different answers as to the time they should be spending on social media each day. Some dedicate less than 30...
read moreAim for Mobile Marketing Success
The mobile industry is flourishing. It’s big and it’s just going to get bigger like never before! Most hopelessly attached users are online all day from dusk till dawn. They are accessing the web via their smartphones and tablets, even while they’re on the go, thanks to mobile devices, apps and mobile operating systems making the mobile industry move upward and grow. Users are sharing, posting, “liking,” purchasing, and searching from their mobile devices. Small-business owners should take notice. Consumers are...
read moreSurefire Ways to Boost your Social Media Strategy in 2014
Social media, being a sector previously untapped by traditional marketing methods, has become a digital gateway that has changed the online marketing landscape. How long have you been using social media in your small-business marketing campaign? Do you find the results less than stellar? If this is so, you are not alone. Recent statistics reveal that about 60 percent of small-business owners who use social media to market and promote their businesses have yet to see a return on their investment. (Source:...
read moreUsing Hashtags in Social Media Marketing
You have probably seen hashtags taking over the social media landscape. It has turned into an online sensation. The craze that started on Twitter is now common and prominent on other social media sites like Facebook, Instagram, LinkedIn and even Google+. It might look pointless for a novice, but when you understand its purpose, you’ll get to see that this powerful tool helps you increase brand awareness, engagement, and broadens your reach to millions of potential followers, fans, and customers. What is a Hashtag? A hashtag is a word...
read moreCan Facebook really help grow your business???
If you’re running a small business you’ve probably heard all kinds of talk about the power of Facebook to help grow your business. Are you wondering how exactly? Are you sceptical about the kind of results people are really getting? Facebook is definitely a great business marketing tool, for the simple fact that word-of-mouth is very powerful. Facebook has revolutionized the way people learn and share information. Studies confirm that consumers are more likely to make a purchase based on what their friends like and recommend on social...
read moreYour Quick-Start Guide to Pinterest
Pinterest is taking its share of space in the social media world. In addition to Facebook and Twitter, many people are spending their time on Pinterest. As a small business owner and entrepreneur you have to keep yourself updated on the social media trends and know what is going to be beneficial for your business. What is Pinterest? Pinterest a visual social media site built on the principle of an old-fashioned pinboard. On this social network users share about themselves by “pinning” their favourite images. “Pinboards”...
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