5 effective ways to build your email marketing list

Yes, social media marketing is thriving, but email marketing is not dead. When done correctly, email can be an incredibly powerful marketing tool. Email marketing moves the conversation into a personal environment (your inbox) and provides you with a direct line of communication to your customer. Think about how often your customers check their emails – dozens of times each day. As a business owner / marketer, you have to be where your customers are. So, who are you going to email? Without a list of subscribers your email marketing...

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How to use Twitter for your small Business

Twitter is one of the easiest social media tools to use and is an extremely important tool for your small business. Twitter is the second most popular social media platform – it has a huge audience, do not ignore its social reach. According to a 2013 study by GlobalWebIndex Twitter is used by 21% of the global internet population on a monthly basis. It is the fastest growing social platform, with 485 million registered accounts. This micro-blogging site allows you to share tweets up to 140 characters, and because ‘Tweets’ are brief...

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How to Make a Memorable Impact on Social Media

Is your small business using social media sites like Facebook, Twitter, Pinterest, Google+ or LinkedIn? If not, you need to be. Social media is quickly becoming the most effective way to generate buzz about your biz. It helps build relationships with your customers, reach potential clients and achieve business goals. Here’s the challenge – you need to stay one step ahead of the social media game. How do you make your brand memorable to your followers and customers? How do you separate your brand from the competition? As more and more...

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10 Small Business Blog Ideas

Having a business blog and keeping it updated is one of the best ways for businesses to stay active in the online world. It is the key to successful content marketing. It brings several benefits from keeping in touch with their customers to reaching prospective clients. It helps boost your online presence and your Google ranking. But like many small businesses and entrepreneurs, you may often find yourself asking, “What should I blog about?” Initially you can blog about your products or services, your industry and your expertise...

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Five reasons your small business needs a blog

In the world of online business establishing your website and social media sites is critical. However having a static website is simply an online brochure, not very effective. In today’s social media-driven world, interaction with customers becoming expected. One of the best ways to make your mark and compete is to enhance your online presence with a blog. Here’s how a blog can work to build your business: 1. Fuel for your social media sites When you have a blog, you don’t need to think too hard about what to post in your social...

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5 Ways to Save Time on Social Media

Are you one of those entrepreneurs and business owners who say “Social media takes so much time!”? As a result, you stop your social media campaigns and miss the valuable opportunity to connect with your customers and potential prospects. Indeed, browsing through all the social networks (Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, etc.) on a daily basis does take a little time. Time is the biggest drawbacks to using social media, especially if you have no idea how to use it for your business, or even why you’re...

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