Boost Customer and Brand Loyalty with Mobile Apps
Nowadays, most customers want immediate access to information. They often choose to find what they need from their smartphones and tablet devices – from locating the cheapest store to finding the nearest local restaurant.
As a business owner, it is vital to the survival of your business that you maintain an engaging mobile presence. You can do this easily with a mobile app. A mobile app is something that makes your business available around the clock – even on weekends and holidays. It gives customers on-the-go access to your products, services, events and reward programs, etc.
And of course, it is one of the cheapest and most effective ways to boost customer loyalty.
Mobile apps make your customers see that they can engage with your business anytime they want. It gives them an interactive and interesting experience by browsing your offers, making a payment, creating a wish list, rewarding them for their loyalty, etc.
Importance of Mobile Apps
1. Reward customer loyalty easily
Customers want to know that they are appreciated. For example, an app like LoyalBlocks lets you identify a loyal customer quickly. You can instantly send them a customized reward as soon as they walk into your store. Those rewards let the customers see that you appreciate their loyalty. Do this for them, and they won’t need to seek better service from your competition.
2. Keep customers updated
People are always looking for the best deals and cost-effective offerings. By using an app, you can keep your customers updated on your sale events, special deals, promos and discounts. This is definitely something that they will appreciate, since they don’t have to spend time researching online or waste their time going and checking out every store.
3. Get customer feedback easily
Mobile apps do not only give your customers a personal and friendly experience, they also allow you to acquire useful personal data – such as shopping habits and average purchases. You can then utilize this information to service their needs even more effectively. It lets you improve the way you engage with your customers and provide better quality service.
Use the Right App
Ready to get started on your mobile apps? Here are 5 tips to ensure that your apps can really boost customer loyalty:
1. Make your App Super-Simple
Keep your app design and functionality as simple and as user-friendly as possible. If you want customers to engage with your business, you must make it easy for them to do so.
Most customers will give an app about 30 seconds of their time before making a decision about it. If they see that it’s useless, they won’t think twice of deleting it. Also, think about your target age group, who would be using the app, novice mobile users tend to get irritated when they see something complex.
2. Provide Plenty of Value
With the number of apps available, you need to offer something unique to your customers. Make sure that your app doesn’t just clog up their device’s memory.
Put yourself in your customer’s shoes to help you see if your app is useful enough. Does your app make your customer’s lives easier, or meet their needs?
Find out if your app is worth downloading. What can you do to raise your customer’s interest, so they continue to use your app?
Also make sure that your app provides social engagement (Facebook, G+, etc.).
3. Should Be Compatible
Not all your customers own an iPhone. So it is important that you have full-market coverage by making sure your app is compatible with the most popular Smartphones and tablets. It should be compatible with Windows and Android devices. It should be available in the App Store and Google play, as a minimum.
4. Leverage Existing Loyalty Programs
Satisfied customers tend to come back and become regulars. These loyal customers definitely give your sales a welcomed boost.
Ensure that your app will help retain current customers and potentially attract new ones. So it is better to combine your apps functionality with your loyalty program. Two great apps that offer this are Belly and LoyaltyBlocks.
You can also try using SpotOn. This app lets you track customers who “check-in” at your physical store, and you can also see their spending patterns. Through this, you can offer them reward points for “checking-in”, sharing your business with their social page, etc.
5. Listen, Learn and Prosper
You can understand your customers and fulfill their needs by listening to them. If you meet their needs, they become loyal customers. Use your app as a platform to get to know your customers more – their activities, feedback, etc. Your app can increase your engagement with them, which in turn helps establish that much needed trust with them.
Looking for ways to make sure that your mobile apps help boost customer loyalty? Let Pamela Finnesand, The Business Maximizer, assist you. Start by watching our business-altering video titled “The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All.” We’ll reveal the strategies you can immediately employ that will enable you to out-think, out-market and out-sell your competition. http://maximizeracademy.com/
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