Differentiate your Business with Customer Service Done Right

Are you someone who places great importance on customer service? Do you expect to receive top-notch customer care? In addition to being an entrepreneur, you are also a customer of many other businesses such as Internet hosting providers, hairdressers, auto repair shops, restaurants, and retail outlets. Many of the salespeople and customer care representatives you’ve encountered have likely been helpful and friendly, but you’ve probably also encountered some who have left a bad impression on you. The fact that not all companies are...

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Your Small Business Press Kit

Your press kit, or small business information package, consists of the printed materials that you distribute to potential clients to let them know who you are, where you are, how to contact you, what you do, how to buy, and why to buy from you instead of your competition. So what should you put in your information package? Basically, anything that promotes your company should be included. Some of the more common items include: • Business card • Brochure • Letter of introduction • Product or service reviews • Price list • Press...

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Inspirational Message of the Week

I bless myself and others through my work. Through my work, creative activity and successful achievement, I am a channel through which the tireless energy of the infinite finds expression. Whether I work in an office, factory, shop, home or elsewhere, God’s Spirit works through me. With every task, I am providing an outlet for the creative ability of the indwelling Spirit. Should I ever be distressed or overwhelmed by my occupation or activities, I stop and breathe into the Spirit of God within me. I affirm: it is not I who does the...

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The Importance of Branding Your Small Business

Branding is a must if you want to succeed in the competitive business world. Branding is the best way to differentiate your products and services from your competitors, and your success or failure can hinge on how effectively you brand your business. Many small business owners, particularly those with few or no employees, or those that operate online, mistakenly believe that it is not necessary to develop a corporate image. But branding is just as important to a one-man operation as it is to a giant corporation. Think about a well-known and...

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Effective Time Management for Busy Entrepreneurs

The first step in creating an effective time management strategy is to look at how much time you really have available. In theory, we all have 168 hours to spend every week, but once you take away the time needed for sleep, meals, commuting and other personal necessities most people are left with about 90 hours per week to divide between work and leisure. Take those 90 hours, and break them down into one-hour chunks. For one week, keep a record of everything you do, one hour at a time. At the end of the week, you’ll have a very clear picture...

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