Why every small business needs a website
The one thing your small business must have is a website. Five, years ago having a website was an option that many small businesses could be successful without. But in 2013, this is no longer the case. In this digital age, consumers are far more likely to use search engines than the Yellow Pages. Most consumers start their search for a product or service with Google.
Websites are an efficient and effective way to market your business in a very public forum. You no longer have to pay thousands for a big newspaper ad; in fact it would be a HUGE waste of resources to take that approach. Making all of your company information available 24 hours a day on your website for very little cost, is now the way to create small business success.
Many customers are a little shy about asking questions. Often, they don’t even want you to know that they’re interested until after they’ve learned more about your product or service. A website allows a vast number of potential customers to privately and anonymously read all about your business. Then, when they’re ready to buy, they’ll come forward with questions and orders. This is a much more efficient and cost effective way to do business.
Web-based business operations can be extremely effective. Customers often prefer the convenience of email over phone calls or in-person visits. Email encourages customers to organize their ideas, contacting you when they know what they want and are ready to act. You’ll find that your website generates many customers, and the customers you get are better prepared to buy.
Need help with your small business website? Pamela Finnesand, The Business Maximizer can assist you! Schedule your complimentary Business Breakthrough Strategy Session today.
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