Ways to Boost Positive Online Reviews for Your Business
It is always amazing to receive positive feedback from happy and satisfied customers.
Why are online business reviews and feedback so important?
Online reviews and feedback directly affect your reputation and what others say about your business really matters. When a customer does an online search for one of the products or services you offer, a positive review becomes an important factor in determining whether or not the customer buys it.
Since everything is just a click away, more people are checking business reviews online. Online feedback and reviews influence the mindset of most consumers nowadays. Most rely on online reviews when making purchasing decisions.
Small businesses and large corporations can make use of every positive recommendation to build and strengthen their brand’s visibility with consumers. Good reviews on sites like Google Maps, Yelp, Urban Spoon and Trip Advisor can become handy and help attract more consumers.
Online reviews are something that people consider when deciding if they are going to do business with you or not. It also encourages people to learn more about what your business has to offer.
Reviews also affect SEO. The more quality reviews your business has, the higher it will rank in search engines. It’s always better if you receive a high star rating.
Aside from your most loyal customers, how can you get more positive reviews that will give your business a boost and improve your conversion rates? Here are key factors to get positive customer feedback for your business:
1. Provide excellent customer service
Satisfied and happy customers are most likely to share their experiences with their family, friends and network. Whether you ask for a review or not, giving them the best customer service will influence them to give your business positive feedback.
2. Have a designated customer feedback section on your website.
Make it easy for your customers to provide their input and submit their stories. Keep the process of submitting a review, feedback or testimonial as simple and easy as possible. External review sites are great, but it’s better to have a review section on your website. It makes reviews more accessible to your site visitors and even potential customers can also read those testimonials.
3. Know your happy customers
Identify your most loyal customers who are satisfied with your products and services beyond expectations. Give them motivation to write an honest feedback. Ask them to share their experiences with other people.
4. Ask for reviews and testimonials politely.
Let your customers know that their feedback matters to your business. The best time to ask is when their experience is still fresh and when they’re at the peak of happiness. Ask for reviews kindly when your best customers check in to your business on Yelp or Foursquare.
Your customers will be more willing to write a review when you inform them that you’re looking for some standout reviews to feature. When asking for testimonials or reviews, wait for a couple of days before sending them a gentle reminder.
5. Respond to negative feedback immediately.
If you see negative feedback, avoid firing back at the customer. Instead, analyze the situation and resolve the problem. Respond to the feedback and give a personal response as well. When you act promptly and accordingly, you can even turn a negative review into a positive one.
6. Establish your online presence.
You’ll be missing a lot without any online presence. Take time to track what people are saying about your brand. Also, ensure that your presence on review sites is visible. Showcase testimonials on your website, proposals, email newsletters and other sites where you can. Of course, you also have to remain ethical and post legitimate online reviews from your customers.
Interested in learning how to encourage customers to give positive feedback and review for your business? Let Pamela Finnesand, The Business Maximizer, assist you. Start by watching our business-altering video titled “The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All.” We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. http://maximizeracademy.com/
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