Using Hashtags in Social Media Marketing
You have probably seen hashtags taking over the social media landscape. It has turned into an online sensation. The craze that started on Twitter is now common and prominent on other social media sites like Facebook, Instagram, LinkedIn and even Google+.
It might look pointless for a novice, but when you understand its purpose, you’ll get to see that this powerful tool helps you increase brand awareness, engagement, and broadens your reach to millions of potential followers, fans, and customers.
What is a Hashtag?
A hashtag is a word (#marketing) or phrase with no spaces (#marketingtips) preceded by the # symbol that people include in their social media posts. This is used to categorize topics, events, and conversations. By using hashtags, you make your post accessible to other users interested in similar topics.
Users attach hashtag to their posts to categorize content that people can follow. For example, when you use hashtags in Twitter, users can easily find your tweets when they do a Twitter search.
What does it do?
If you’re tweeting or sharing an update on your social media site without using hashtags, you’re missing out on a powerful component of social media strategy.
By creating your own hashtags –
- You drive conversation to your business
- You build an audience and community
- You make information searchable
- You discover new opportunities and resources
- You help people keep track of relevant information
- You create brand awareness
Using your brand name works when you use hashtags for your small business marketing. You may choose to add the hashtag #smallbiz or #apple in your posts.
You can also use hashtags to streamline your process or newest marketing campaign. For example, you can ask your followers to include unique hashtags in their own tweets, like #nikesale.
This is why “hash tagged” posts have a greater chance of appearing on the search feed. By using hashtags in your post, you increase the chance of getting “Likes”, “Shares”, and “Loves.” At the end of the day, you can measure how many users posted a tweet using your hashtag.
Why Use Hashtags?
#Promotion
People are much more willing to share a company hashtag if they have a chance to win a prize. You can give out discounts or coupons and the hashtag allows you to track your online activity. It is a tangible tracking device that is a simple and effective promotional tool.
#Visibility
Use hashtags to increase business visibility and generate buzz to your business. You can create attention by coining your own hashtags and keywords effectively. When you tag words that make sense to your business like #realestate, #chocolate, #insurance, you make it searchable.
#Conversation
Hashtags are an easy way to track conversations about your social media campaigns. Hashtags allow you to see what others are saying about your business. When you target users based on their interest, your brand and product will be noticed.
#Targeting
Hashtags let you target people by category or interest based on their network. Use this when you want to reach people who are more likely to engage with your business. For example, you’re launching a new dog food on the market, you can use hashtags to search for dog owners, trainers or veterinarians.
#EventMarketing
Events and conferences give you an opportunity to create conversations around hashtags. Before your event date, establish your unique hashtag, like #FCS2013 (Ford Car Show 2013). During the event, encourage attendees to tweet or post using your event hashtag. This allows you to identify people attending the event and then later on you can collaborate with these attendees and connect with them.
Don’t know how to use hashtags properly in your social media posts? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!
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