Using Hashtags in Social Media Marketing
You have probably seen hashtags taking over the social media landscape. It has turned into an online sensation. The craze that started on Twitter is now common and prominent on other social media sites like Facebook, Instagram, LinkedIn and even Google+.
It might look pointless for a novice, but when you understand its purpose, you’ll get to see that this powerful tool helps you increase brand awareness, engagement, and broadens your reach to millions of potential followers, fans, and customers.
What is a Hashtag?
A hashtag is a word (#marketing) or phrase with no spaces (#marketingtips) preceded by the # symbol that people include in their social media posts. This is used to categorize topics, events, and conversations. By using hashtags, you make your post accessible to other users interested in similar topics.
Users attach hashtag to their posts to categorize content that people can follow. For example, when you use hashtags in Twitter, users can easily find your tweets when they do a Twitter search.
What does it do?
If you’re tweeting or sharing an update on your social media site without using hashtags, you’re missing out on a powerful component of social media strategy.
By creating your own hashtags –
- You drive conversation to your business
- You build an audience and community
- You make information searchable
- You discover new opportunities and resources
- You help people keep track of relevant information
- You create brand awareness
Using your brand name works when you use hashtags for your small business marketing. You may choose to add the hashtag #smallbiz or #apple in your posts.
You can also use hashtags to streamline your process or newest marketing campaign. For example, you can ask your followers to include unique hashtags in their own tweets, like #nikesale.
This is why “hash tagged” posts have a greater chance of appearing on the search feed. By using hashtags in your post, you increase the chance of getting “Likes”, “Shares”, and “Loves.” At the end of the day, you can measure how many users posted a tweet using your hashtag.
Why Use Hashtags?
#Promotion
People are much more willing to share a company hashtag if they have a chance to win a prize. You can give out discounts or coupons and the hashtag allows you to track your online activity. It is a tangible tracking device that is a simple and effective promotional tool.
#Visibility
Use hashtags to increase business visibility and generate buzz to your business. You can create attention by coining your own hashtags and keywords effectively. When you tag words that make sense to your business like #realestate, #chocolate, #insurance, you make it searchable.
#Conversation
Hashtags are an easy way to track conversations about your social media campaigns. Hashtags allow you to see what others are saying about your business. When you target users based on their interest, your brand and product will be noticed.
#Targeting
Hashtags let you target people by category or interest based on their network. Use this when you want to reach people who are more likely to engage with your business. For example, you’re launching a new dog food on the market, you can use hashtags to search for dog owners, trainers or veterinarians.
#EventMarketing
Events and conferences give you an opportunity to create conversations around hashtags. Before your event date, establish your unique hashtag, like #FCS2013 (Ford Car Show 2013). During the event, encourage attendees to tweet or post using your event hashtag. This allows you to identify people attending the event and then later on you can collaborate with these attendees and connect with them.
Don’t know how to use hashtags properly in your social media posts? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!
293311 791911quite nice publish, i undoubtedly enjoy this internet website, carry on it 231591
703035 774924Theres noticeably a bundle to uncover out about this. I assume you created certain excellent points in functions also. 234228
702018 978154I came across this very good from you out of sheer luck and never believe lucky enough to say also credit you for any job effectively done. 489803
737006 509450You really ought to experience a tournament for starters with the finest blogs online. Let me recommend this wonderful internet site! 480616
375051 792773An intriguing discussion is worth comment. I do feel that you should write read far more about this topic, it will not be considered a taboo subject but generally everybody is too couple of to communicate in on such topics. To another. Cheers 815862
231962 881511This internet page is often a walk-through its the internet you wanted about this and didnt know who to question. Glimpse here, and you will definitely discover it. 283171
790437 920737Ive read several very good stuff here. Certainly value bookmarking for revisiting. I surprise how considerably effort you put to create 1 of these superb informative web site. 577586
563881 625789You produced some decent points there. I looked on-line towards the concern and discovered most individuals will go along with along with your internet internet site. 906066
372511 68315Aw, this became an incredibly good post. In thought I would like to devote writing such as this moreover – taking time and actual effort to make a quite very good article but exactly what do I say I procrastinate alot and by no means uncover a strategy to get something completed. 25761
730020 632588It is a shame you dont have a donate button! Id most certainly donate to this outstanding internet site! I suppose within the meantime ill be happy with bookmarking and putting your Rss feed to my Google account. I appear forward to fresh updates and will share this blog with my Facebook group: ) 492991
242257 345259Hmm is anyone else experiencing problems with the images on this blog loading? Im trying to discover out if its a difficulty on my end or if it is the weblog. Any feed-back would be greatly appreciated. 36088
149934 556595if the buffalo in my head could speak german i would not know a god damm thing. What i do know is that the language of art is out of this world. 985673
743877 309615I feel your suggestion would be valuable for me. I will let you know if its function for me too. Thank you for sharing this beautiful articles. thanks a lot 656756
591752 738557Some truly good stuff on this web site , I like it. 31609
969662 630666Merely wanna input that you have a very nice web website , I really like the pattern it truly stands out. 346488
690548 27685But an additional intelligent weblog! Completely cannot wait for a great deal far more! 177377
275872 619804This really is an excellent post and I completely comprehend exactly where your coming from inside the third section. Perfect read, Ill regularly follow the other reads. 389619
20364 707446excellent post, very informative. 801617
64805 589217Correct wow messages are bound to show your and supply memorialize the speacial couple. Beginner sound system to high in volume crowds ought to always take a look at all with the amazing value behind presenting and public speaking, which is to be someones truck. very best man speeches brother 635587
46103 215147informatii interesante si utile postate pe blogul dumneavoastra. dar ca si o paranteza , ce parere aveti de inchirierea apartamente vacanta ?. 910671
369551 685536Thanks for the auspicious writeup. It truly used to be a leisure account it. Glance complicated to far more delivered agreeable from you! However, how can we be in contact? 473897
782587 529240Id need to have to verify with you here. Which is not 1 thing I generally do! I take pleasure in reading a submit that will make individuals believe. In addition, thanks for permitting me to remark! 711586
13785 84003This web site might be a walk-through for all of the details you wanted in regards to this and didnt know who to question. Glimpse here, and youll surely discover it. 751442
470792 274520You ought to experience a contest personally with the finest blogs on-line. Im going to suggest this page! 45507
Usually I do not learn post on blogs, but I would like to say that this write-up very compelled me to check out and do it!
Your writing style has been surprised me. Thank you, quite great
post.
Oh my goodness! Impressive article dude! Many thanks,
However I am experiencing troubles with your RSS.
I don’t understand why I cannot subscribe to it. Is there anyone else having similar
RSS problems? Anyone who knows the answer will you kindly respond?
Thanx!!
Great goods from you, man. I have understand your stuff previous to and you’re just extremely great.
I actually like what you have acquired here,
certainly like what you are saying and the way in which you say it.
You make it entertaining and you still care for to keep it sensible.
I can’t wait to read far more from you. This is actually a terrific
web site.
Wow, superb blog format! How long have you ever been running
a blog for? you make running a blog glance easy.
The full look of your site is wonderful, as neatly as the content!
This piece of writing will assist the internet viewers for setting up new blog or
even a weblog from start to end.
Hi there! This article couldn’t be written any better!
Going through this article reminds me of my previous roommate!
He constantly kept preaching about this. I will send this post to him.
Fairly certain he’s going to have a great read. Many thanks for sharing!
If you desire to grow your know-how only keep visiting this web
site and be updated with the hottest gossip posted here.
I really like your blog.. very nice colors & theme.
Did you create this website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to construct my own blog and would like to find out where
u got this from. thanks
I simply could not leave your site prior to suggesting that
I really enjoyed the usual information a person provide to your
visitors? Is gonna be again often in order to inspect new
posts
Someone necessarily lend a hand to make significantly articles I might state.
This is the first time I frequented your web page and to this point?
I surprised with the research you made to create this actual put up incredible.
Wonderful process!
Outstanding quest there. What happened after? Take care!
Quality posts is the important to be a focus for the viewers to visit the
web site, that’s what this web page is providing.
I really like what you guys are up too. This sort of clever work and reporting!
Keep up the excellent works guys I’ve added you guys to blogroll.
914204 115114Normally I dont learn post on blogs, nevertheless I wish to say that this write-up really pressured me to try and do it! Your writing taste has been surprised me. Thank you, quite wonderful post. 279933
558252 992475Quite intriguing details!Perfect just what I was searching for! 924213
250122 949836never saw a website like this, relaly impressed. compared to other blogs with this write-up this was definatly the top website. will save. 345345
664740 934037As I web internet site possessor I believe the content matter here is rattling magnificent , appreciate it for your hard function. You need to keep it up forever! Finest of luck. 855047
512363 832468What is your most noted accomplishment. They may possibly want excellent listeners rather than good talkers. 353181
416406 384397Dude. You mind if I link to this post from my own web site? This really is just too awesome. 143393
342852 378407 An fascinating discussion is worth comment. I feel that you need to write a lot more on this subject, it may well not be a taboo topic but usually folks are not enough to speak on such topics. To the next. Cheers 797248
207729 766082Extremely informative and wonderful complex body part of articles , now thats user pleasant (:. 613075
762378 714954Some genuinely intriguing data, nicely written and normally user genial . 215866