The Secret to Freelancing Success
There is one secret of freelancing that I wish I’d known from the beginning. The funny thing is that most people know about it, but it’s so simple that they ignore it. So what is this secret? Specialization. Disappointed? But wait, there’s more.
When I started out in Internet marketing, I was desperate, broke, and vulnerable. I chased every money-making opportunity that came my way. But when I zeroed in on mobile marketing, that’s when my career really took off, and today I’m considered America’s most trusted mobile marketing authority.
Consider what specialization can do for you:
Save time
There’s simply not enough time to master everything, so it is better to master one segment of the market to the exclusion of the rest. This is sometimes referred to as selective ignorance, when you choose to focus your attention on learning to master one specialized skill.
Increase efficiency
When you are knowledgeable in a particular area, you can write about it without much research, effectively advise clients, and talk about your subject intelligently. The more you do something, the better and faster you get at it.
Increase demand
Specialists are more respected than generalists, because people respect the dedication it takes to master something. As a result, you’re in greater demand and you can charge higher prices. The more you specialize, the less competition you’ll have in your particular niche. Eventually, you reach a point where you’re in a class of your own and comparison with others isn’t even feasible.
The question I receive most often from freelancers is: How do I know what to specialize in? First, think about the skills that you already have. Then, look at the market. How can your skills fill a niche in that market? Alternatively, think about what you’re passionate about, and find a way to use it to your advantage. If the market needs app programmers and you happen to be passionate about programming apps, start learning everything there is to know and networking with potential employers and other experts. Be confident and make yourself noticeable.
Need more help getting your freelancing career off the ground? Pamela Finnesand, The Business Maximizer can assist you! Schedule your complimentary Business Breakthrough Strategy Session today.
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