The Incredible Importance of Testimonials for Your Business
Think about your own experiences – like the last time you purchased a laptop, tablet, or smartphone, or decided what movie you wanted to watch. I’m pretty sure that you searched for online reviews and read customer testimonials, right?
Most consumers nowadays act the same way.
When deciding to make a purchase or use a service, people tend to check out testimonials or reviews from other users. These reviews and testimonials are important pieces that persuade consumers to do business with a company.
Better Than Your Sales Pitches
Why? Because testimonials are honest, candid and unbiased. They help promote your business in a convincing fashion.
The words are not created by the company promoting the products or services. Instead, the words come from actual satisfied users and are not fluffed-up with keywords or marketing lingo. Those positive word-of-mouth recommendations can truly go a long way, even worldwide.
This makes customer testimonials a worthy investment that you should always consider. Testimonials don’t simply provide your business with a successful glow – they validate your business and build trust with your customers and potential clients.
Learn More About Your Business
From big-ticket items like appliances to inexpensive items like soap, people do their research before making a purchase. Online reviews keep customers informed and guide them in their purchasing decisions.
Most consumers tend to trust the words of their peers more than any other sources. People also love to hear what other people say and their stories. Testimonials show what you have to offer without selling. They provide proof that your product and services are worth buying.
Through testimonials, your business brand and image is presented in a positive light.
Build Trust and Strengthen Your Brand
Yes, people read sales messages and product descriptions – but it’s the testimonials that are the most influential to the buying decision. Testimonials build that trust in your business and your brand.
It shows potential customers what makes your brand great. It gives them a feeling of safety and comfort knowing that others benefit from your business.
People gain confidence in what you have to offer when they read testimonials and reviews about your business. It’s positive proof that people have purchased, used and experienced your products and services.
Attract Ideal Customers
Testimonials have a great impact not only for your existing customers, but also for your prospective clients. It makes your business believable.
People tend to follow the ways of other people because of the notion that if others are doing, using or buying it, it must be good, right, or true. When your ideal customers can relate to the testimonials, they can say, “I could benefit from this too!”
When you promote how excellent your products are and reinforce it with a testimonial, it makes your message more credible. It strengthens the fact that that you deliver what you say and promise.
There’s power in that social proof.
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