Differentiate your Business with Customer Service Done Right
Are you someone who places great importance on customer service? Do you expect to receive top-notch customer care? In addition to being an entrepreneur, you are also a customer of many other businesses such as Internet hosting providers, hairdressers, auto repair shops, restaurants, and retail outlets. Many of the salespeople and customer care representatives you’ve encountered have likely been helpful and friendly, but you’ve probably also encountered some who have left a bad impression on you. The fact that not all companies are...
read moreYour Small Business Press Kit
Your press kit, or small business information package, consists of the printed materials that you distribute to potential clients to let them know who you are, where you are, how to contact you, what you do, how to buy, and why to buy from you instead of your competition. So what should you put in your information package? Basically, anything that promotes your company should be included. Some of the more common items include: • Business card • Brochure • Letter of introduction • Product or service reviews • Price list • Press...
read moreThe Importance of Branding Your Small Business
Branding is a must if you want to succeed in the competitive business world. Branding is the best way to differentiate your products and services from your competitors, and your success or failure can hinge on how effectively you brand your business. Many small business owners, particularly those with few or no employees, or those that operate online, mistakenly believe that it is not necessary to develop a corporate image. But branding is just as important to a one-man operation as it is to a giant corporation. Think about a well-known and...
read moreBusiness Goals You Can Conquer with Content ~ Part II
As we discussed last week, content is what draws people’s attention to your business. Great content brings something of value to your current and potential customers. Thoughtful, relevant content can help accomplish several different business goals: 1. Generate word-of-mouth marketing Great content has the power to get people talking. Everyone loves information that offers ways to save time and money, makes life easier, or gets the creativity flowing. When you give your customers good stuff that sparks their interest, they’ll be...
read moreBusiness Goals You Can Conquer with Content
Let’s be honest, continually generating high quality content is hard work. After all, you probably didn’t get into your business to be a writer any more than to be a salesperson, an accountant, or a lawyer. But just as you can’t neglect to fill your sales pipeline or pay your bills, you can’t ignore content, especially in the world of online business. Why is content so important? Because content is what draws people’s attention to your business. Whether you use a blog, a magazine, a newsletter, or some other format, your content...
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