Increase Your Small Business Visibility – For Free!
No two small businesses are alike, but most want to be like their larger counterparts in some key respects. No matter how large or small the company, all businesses strive to: be visible enough to attract new customers, boost the odds of securing repeat business, and ensure complete customer satisfaction.
The key, according to the U.S. Small Business Administration (SBA), is to have a good website for your business. The SBA’s own website notes that the Internet,“levels the playing field between small business and big business” because it is such a dynamic and inexpensive medium for advertising and customer service. “The Internet is making it possible for small- to medium-sized businesses to compete with the big guys,” says the SBA.
These days any business without an internet presence is at a distinct disadvantage, but the latest small business research from the International Data Corporation (IDC) exposes a surprising gap. IDC research found that of the 6.8 million businesses in the United States with fewer than 10 employees, only 3.8 million have a website. “That means 3 million U.S. small businesses – or 44 percent of the total -aren’t using the Internet to promote themselves online or engage customers and prospects,” said Ray Boggs, Vice President of Small/ Medium Business and Home Office Research at IDC. “In today’s connected world, companies that take that step generally find that having their own website can deliver a significant opportunity to grow their business, especially if the site is updated regularly.”
Clearly, small businesses (and many of their customers) are online, yet more than half aren’t exploiting the full power of what the internet can do to help build business. That power includes creating a dynamic website to attract and retain customers, taking advantage of search engines to heighten awareness in today’s global marketplace, and the ability to communicate and do business with customers around the clock or at their convenience.
What stops small businesses from stepping up to this level? For many, the barriers are cost, complexity, and inconvenience. By its nature, a small business typically has a small budget and an equally small staff. Unlike the larger companies it competes with, a small business generally can’t afford to spend thousands of dollars to buy a server, create a complicated infrastructure, and hire an IT technician to keep it all running smoothly.
The good news is that some new offerings are cropping up that allow you to establish a web presence without heavy-duty in-house technical resources and a big cash outlay. For example, Microsoft Corp. has a new internet-based service called Microsoft Office Live, which at the most basic level provides a small business with a domain name, e-mail accounts and a website for free. This is one of the quickest and easiest ways to get your business on the internet. The wonderful thing about this option is that it is supported by advertising revenue, which means the basic offering is free!You can sign up to test-drive the service at http://www.officelive.com.
“I need an attractive, easy-to-navigate website that I can update frequently and efficiently. With Office Live, I can create a slide show of a sailboat race and have it online before the boats even get back to the dock,” said Elizabeth T. Becker, a freelance writer and photographer and owner of Seaport Photography. “That means I get to spend less time in front of my computer and more time behind my camera. It’s smooth sailing.” Becker’s website can be found at http://www.seaportphoto.com.
Microsoft Office Live is just one example of a very easy all-in-one solution. There are other very user-friendly, inexpensive options, www.wordpress.org as another example.
Need more help getting your small business online? Pamela Finnesand, The Business Maximizer can assist you! Schedule your complimentary Business Breakthrough Strategy Session today.
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