Email Marketing Checklist for the Holidays
As the holidays roll in, you and every other retailer from all walks of business shift into high gear to attract those holiday shoppers. Each year, the holiday season continues to be incredibly significant when it comes to sales and revenue.
This is the reason why small businesses are turning to email marketing as a highly effective and highly affordable means of advertising. Retailers and marketers are flooding inboxes of shoppers with emails announcing sales, events, specials, offers, gift guides, etc.
Why do businesses send more emails during the holiday season?
It’s because sending an email is easy and inexpensive and most importantly – email marketing works!
It leads us to the question – Knowing that people’s inboxes gets filled with more messages, what can your business do to bring an effective holiday email campaign that stands out in the crowd?
With a few strategies, your email marketing campaign can be more effective this holiday season, boosting your email marketing results.
Here are some ways to give your business a merry holiday email experience.
1. Prepare your List and Check it Twice
Start creating your holiday promotion calendar. Map out the sales and promotions that you’ll be offering. To make sure your emails will be effective in driving sales, plan out the design, subject line, content, copy and frequency.
It’s a good idea to also include a bit of non-sales content so as not to saturate your subscribers with purely sale messages.
2. Send a Holiday Gift Guide
Since the holiday season keeps everyone busy, make it easy for them. The best way to do this is to provide them with Holiday Gift Guides. You can start sending gift guides to your email subscribers as early as November to reap more benefits. Placing gift categories in the subject line of your email works best.
Compared to other promotional mailings, holiday gift guide emails tend to be the best-performing campaign of the season
3. Bring in Holiday Help
The holidays are hectic for everyone, so if you can offer something to help ease their burden, do it. Your email should provide value and help solve your subscribers’ problem.
Some common holiday problems include – receiving gifts on time, looking for gifts for loved ones and friends, preparing for food, what to wear during Christmas parties, and a lot more.
Now think about how your business can solve these problems and address them strategically in your email. This can come in the form of holiday tips, email reminders or any services you can offer such as gift wrapping, party hosting, etc. When you help solve a holiday problem, you’re also strengthening your relationship with your customer.
4. Put your Creative Santa Hat on
Your creativity will make your email stand-out and get noticed. Think of something like a “Mini Holiday Series,” a “Night Before Christmas Email,” or a “Twelve Days of Holiday Fun” that runs independent from all of your other messaging.
Also, don’t forget to get creative with your Subject lines and content. Think beyond the usual “Buy Now” messages. How about using: Make wishes come true, Perfect last minute gifts, etc.
5. Spread a Special Holiday Cheer
Be festive! Since most shoppers are into the holiday spirit, put a holiday cheer into your email marketing campaigns. Change the look and theme of your emails and show your subscribers that it’s not just a standard emailing. You’re spreading the cheer just by adding a holiday motif into your email.
6. Christmas Countdown Reminder
This gives your emails a hook! It reminds your customers that Christmas is already near. With each countdown email, you can include several themes such as:
- Gift suggestions for him, her, kids, teens, grandparents, friends, co-workers
- Gift ideas in different price ranges
- Shipping reminders for last minute shoppers
- Days left to order
- Working hours of your shop/restaurant
7. Happy Holidays – Email with a Purpose
A simple holiday greeting is good, but make yours the best! Send your email subscribers a holiday greeting with value. What about a message in the form of a free coupon, a service, a video or something that your subscribers will enjoy. They will appreciate it more and you’ll be remembered even after the holiday season is over.
Happy emailing!
Looking for ways on how to bring cheer and make your email marketing work this holiday season? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!
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