Do You Speak Your Customer’s Language?
Attracting new customers is a vital part of business growth that involves not only identifying new markets, but also reaching out and building strong relationships with those new markets. Unfortunately, many companies struggle to connect with their audience in a meaningful way, a way that leads to sales.
How well do you know and understand…
1. The demographics of your target audience
To attract new business, you need the right message (addressed below) targeted at the right group (do you know who your ideal client is?), using the right method (are you using Facebook to try and reach farmers 50+ years of age?). If you can’t describe in detail your ideal customer, you need to start there. Once you know who you want to talk to, think about how they want information brought to them. Maybe Facebook makes sense, maybe for your target audience flyers at the coffee shop makes the most sense or maybe its newspaper ads. Know WHO you want to speak to and HOW they want to be spoken to.
2. The challenges they face
If you wish to attract new customers to your business, you need be offering your ideal customer a solution to their problem. How can you find out what they need? Observe their industry, what are the trends? What are the challenges and problems within that industry? What are the highest selling products & services?Even easier than all that research, ASK your ideal customer what they need! It’s as simple as talking to potential customers, engaging with your ideal market and making connections. Position yourself as the solution to their biggest headaches.
Connecting with potential new clients is hard work. Building a relationship that makes them want to do business with you when competition is strong can be a challenge. It is critical to focus on what’s most important and meaningful to your ideal customer. Marketing is not about you, it’s about your customer.
If you would like to speak to a business coach about how you can attract more new customers to your business, Pamela Finnesand, The Business Maximizer can assist you. Set up an appointment for your complimentary Business Breakthrough Strategy Session today!
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