Create and Spice Up Your Visual Content
Your customers are visual and your business must have a visual content strategy. Just look at the engagement of users on Pinterest, Instagram, Vine, YouTube, Flickr, Facebook photos, and Twitter pics.
Visual content is front and center in almost every form of online communication because people respond to visual content more than pure text alone. In addition, it makes your text content more effective.
This is the reason you should spice up the visual content of your business. However, creating strong visual content is challenging. You have to make sure that your content is inspiring, informative, entertaining, interesting, or thought provoking.
Here are ways to add to and improve the visual content of your marketing strategy.
1. Add High-Quality Photos and Images
Blog articles, eBooks and web pages without any visual element are not inviting. By adding relevant photos or images to your content, you can get your message across faster. It improves the performance of your social media posts, email newsletters, and press releases. Content with images is more likely to be shared by others on social media sites.
You can take photos of your products, customers enjoying your product or service, or any interesting thing about your business, and include it in your content.
Tip: Choose a photo that reflects your post content. Include the name of your site in that photo.
2. Create Infographics
People are inclined to learn things visually. If you need to share complex information, you can morph it into easy-to-read and easy-to-digest infographics. Your audience is then more likely to read, understand and share it than presenting it in lengthy words.
You can provide valuable information in an interesting format through infographics. People love infographics and these are often shared on social media sites.
Tip: Check out these infographic building tools like Visual.ly or Easel.ly.
3. Produce Videos
Adding short video is a great way to support your content and bring information to life. How-to videos are popular on YouTube. They are effective in telling a story. It’s your way to demonstrate a technique, explain something technical, or demonstrate how a product works.
You can make your descriptions more compelling thru a video than you can with a complicated text explanation. Video lets you present techniques and ideas that you often struggle to describe with words.
Tip: Add videos on your website’s landing page or include happy customer’s testimonials in your video.
4. Create Memes
People love to like, comment on, and share memes. Creating your own meme is a creative and entertaining way to create visual content. This is your way to create a clever marketing tagline. What is a meme?
mēm/noun
1. an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
- a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.
Meme jacking is a way to spice up an image or photo with a word or phrase. A great meme can turn your image into a cultural phenomenon. Most meme are created with a great quote, a short phrase, or a funny word.
Tip: Try several meme generators on the Web, but make sure that the image is appropriate to your brand, and make sure you are not violating copyright rules.
5. Instagram and Pinterest
Both Instagram and Pinterest allow you to connect with your customers and followers in a personal way. They let you build your online community.
Instagram gives your audience a glimpse of what’s happening – especially if you’re out and about. You can use it to showcase product offerings. If you own a bakeshop, you can post behind-the-scenes shots of your freshly made batches. It’s also a way to share your business celebrations, parties, events, etc.
Pinterest is ideal for any food, home decor, fashion, or travel businesses.
Looking for ways to improve the visual content of your marketing strategy? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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