Role of Technology in Small Business Growth

Without a doubt, technology plays a major role in the success of every business – from finding prospects and winning customers to creating value and streamlining productivity, among other things. Some small business owners think that only large companies and major corporations can reap the benefits of technology, and so it is important to understand that technology takes several forms. There’s social media, mobile, smartphones, big data, interactivity, predictive analytics, cloud and a lot more. In this digital era, consumers are...

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