How to Get on Top of Facebook Newsfeed

Facebook remains the largest social network in the world. With amazing user growth and millions of pieces of content being shared daily, space in the Facebook newsfeed has become an increasingly hot commodity. A typical Facebook user has MANY connections, including their friends, the people they follow and the pages they’ve ‘Liked’. With each of these connections posting a couple of times per day, it becomes clear why it can be so difficult to be seen on a newsfeed. Ensuring your content is seen by your followers is a critical, but...

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3 Essential Video Marketing Strategies That Work

In recent years watching online videos and sharing them on the web has become more and more common. As a business owner, you can take huge advantage of this very popular form of online marketing.  You’re really missing out if you don’t make use of video marketing to get the word out about your business. At first glance, new entrepreneurs and small business owners may think video marketing will cost a lot of money. Not true. You don’t need to buy high-end gadgets or create a big video production. All you need is to come up with a...

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What Can a Blog Do For Your Business?

“To blog or not to blog?”  Don’t wonder about this anymore because the answer is a resounding YES. Your business should have a blog. Blogging can do wonders for your business because it can significantly enhance your visibility online. With a blog, you’ll be able to bring insights, knowledge, expertise and valuable tips to your customers. Sharing interesting and informative content, allows you to provide more of what your readers need. In addition, your readers will see you as an authority in the industry. You will...

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Video Marketing for Small Business is a Big Thing

Video plays a major part in our lives – whether it’s our home television, computers, or mobile phones. We even view videos while waiting at the airport or while standing in line at the grocery store. Years ago, using a video was a trendy thing to do. Nowadays, it’s absolutely essential to marketing your small business. So if you’re not yet using videos to promote your small business you’re missing out big time. Video has grown to be one of the premier methods to market your business online. On search engines, you will...

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Seven Social Media Etiquette Rules for Businesses

Technology has dramatically changed the way people interact, communicate, and share information online. Business people are using social networking sites such as Facebook, Twitter, LinkedIn and others to build their businesses. Marketing through these social media avenues continuously proves to be a powerful business tool. Social media should define and build your brand, not degrade it.  You must not only understand the platform but also demonstrate good etiquette at all times. The way you conduct yourself through your social media is a...

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Why Social Media Matters to Small Business

Social media platforms continue to be a growing tool and an online marketing necessity. Nowadays, businesses small and large utilize Facebook, Twitter, LinkedIn and other social media platforms as a huge part of their marketing strategies, in some cases social media even replaces their traditional marketing methods. For small businesses with limited resources, making use of social media sites is an affordable way to reach thousands of customers and prospects. With social media networking, business owners get to connect with their customers on...

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