Email Marketing Checklist for the Holidays
As the holidays roll in, you and every other retailer from all walks of business shift into high gear to attract those holiday shoppers. Each year, the holiday season continues to be incredibly significant when it comes to sales and revenue. This is the reason why small businesses are turning to email marketing as a highly effective and highly affordable means of advertising. Retailers and marketers are flooding inboxes of shoppers with emails announcing sales, events, specials, offers, gift guides, etc. Why do businesses send more emails...
read more12 Reasons to Use Infographics for Business Content Marketing
Are you already using or creating infographics for your business? Infographics are a must-do for every business! It is a great addition to your website or blog content. It is a powerful way to combine images, text, diagrams, and design to tell a story. Nowadays, people want things to be fast and hassle-free. We have shorter attention spans and tend to scan a site rather than read every single word. Any eye-catching visuals grab a reader’s attention. Using infographics helps summarize a point so information can easily be understood and...
read moreThis Week’s Training Video: How We Calculate What Your Customers Are Worth To You
Every Week The Business Maximizer provides you the opportunity to learn the latest in world-class, cutting-edge strategies and tactics designed to take your business to the next level. Our weekly videos are content-rich, straight-to-the-point instructional presentations that will enable you to generate more leads, attract more clients and make more money. This week’s complimentary Training Video is: How We Calculate What Your Customers Are Worth To You Watch it now...
read moreHow to Create a Powerful Marketing Message that Attracts Clients
Is your marketing and sales pitch worth catching? As business owners, it is our goal to make our listeners take action or respond in some way. If your marketing message isn’t clear or compelling enough, it simply won’t work and bring results. We need to create marketing messages that are easy to understand, memorable, informative, and that make our brand stand out from the crowd. Keys to a Winning Marketing Message An effective marketing message “speaks” to prospects, triggers an emotional response, and appeals to their...
read moreFix These Common Marketing Mistakes Most Entrepreneurs Make
As an entrepreneur, there are situations that often get in your way. Whether you are an experienced business owner or a novice entrepreneur, your perspective tends to go wrong at some point. There are mistakes that can hinder you from achieving your goals rather than supporting them. They hamper your journey and prevent your business from achieving success. For example, you might have a well-designed website, great products or services, and tremendous management skills, but without an effective marketing strategy, chances are you’re going to...
read moreBrilliant Ideas for your Direct Mail Campaign
Want to get your prospect’s attention but running out of ideas? Today, customers are becoming harder to please. That is the reason why coming up with unique, powerful ideas for your marketing campaign can be a major challenge. When created effectively, direct mail campaigns can be a key part of your marketing strategy. By bringing life and creativity into your direct mail campaign, you can excite customers and attract new prospects into doing business with you. Stay away from those old-fashioned, boring, and lifeless direct mail...
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