How Much Time Do Businesses Spend on Social Media?
Social media and social networking covers several sites that your business can use. There’s Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, Google+, Tumblr, Foursquare and a whole lot more. Most marketers and business owners have also asked this question: “How much time do I need to spend on social media?” Well, there is actually no one-size-fits-all answer to that question. Every marketer and business owner has different answers as to the time they should be spending on social media each day. Some dedicate less than 30...
read moreCreate and Spice Up Your Visual Content
Your customers are visual and your business must have a visual content strategy. Just look at the engagement of users on Pinterest, Instagram, Vine, YouTube, Flickr, Facebook photos, and Twitter pics. Visual content is front and center in almost every form of online communication because people respond to visual content more than pure text alone. In addition, it makes your text content more effective. This is the reason you should spice up the visual content of your business. However, creating strong visual content is challenging. You have to...
read moreCreate Irresistible Offers That Generate Business Leads
Offers are the “terms of the deal” that your customer receives for their money. It is the package that comes with your product or service. Take a look at your offers and answer these questions: Are your offers compelling enough to capture your audience’s attention? Are they attracting your target audience and your market? Do they stand out from the competition? If you got a negative response, it’s time that you give your offers an overhaul and make them more compelling. Why Create a Compelling Offer? Offers are powerful...
read moreWays to Drive Foot Traffic to Your Business
Driving foot traffic to your brick and mortar store may seem like a lost art for some. However, physically having customers in your store is irreplaceable. Seeing your store front door swinging, with old and new customers dropping by, always brings pleasure. If you’re managing a brick and mortar store, increasing your foot traffic should remain a top priority. It’s essential to the health of your business. Having more foot traffic is synonymous to having higher sales. No need to wait for them to come around. You need to have ways to...
read moreSales and Marketing Strategies After the Holiday Season
Your business is already booming with sales during this, the busiest month of the year. However, after this, you’re most likely to face the inevitable lull as soon as the holidays are over. For most retailers and business owners, the months of February and March are usually slow. This is the time when spending is over and customers recover from their holiday spending sprees. Shoppers would tighten their belt, and customers visiting your store, including online traffic, will slow down to a halt. Still, you can continue your success even after...
read moreMobile Text Message Marketing this Holiday Season
Looking for great ways to reach more shoppers, customers, and ultimately boost sales this holiday season? Mobile text message marketing also known as SMS (short message service) is the answer. In today’s competitive marketplace buyers are becoming engaged wherever they are both off and online. Holiday shopping will likely become a very “on-the-go” experience. This starts from Black Friday and Cyber Monday, followed by post-holiday retail sales. It is said while shopping during the Holiday season that 30 percent of mobile device...
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