How Your Reputation Can Benefit or Hurt Your Business
Decades ago, consumers relied on word-of-mouth, referral from family and friends or from campaigns by public relations and marketing firms. All of these still matter today; but the thriving freedom provided by the internet means that all of this information is now accessible online. Now, today is a social buying age, and the consumers are in the drivers’ seat. Customers almost always go online before making a purchase. Search engines, online review sites, and social media have become major influencers to business success. Consumers are...
read moreSurefire Ways to Boost your Social Media Strategy in 2014
Social media, being a sector previously untapped by traditional marketing methods, has become a digital gateway that has changed the online marketing landscape. How long have you been using social media in your small-business marketing campaign? Do you find the results less than stellar? If this is so, you are not alone. Recent statistics reveal that about 60 percent of small-business owners who use social media to market and promote their businesses have yet to see a return on their investment. (Source:...
read moreInspirational Message of the Week
I am free! Through the power of divine will. I make choices in my life. My choices are influenced by divine understanding and wisdom. I am guided by the Christ within to choose my path, whether it means staying where I am are moving forward. I can pursue the dreams of my heart. I am free to live the life I choose. I maintain a positive attitude and a cheerful heart as I create harmony in my life. Divine love erases doubt and fear and frees me to create a life of meaning. I use wisdom and strength to discern what is best for me...
read moreSuccess Quote of the Week
There is nothing training cannot do. Nothing is above its reach. It can turn bad morals to good morals; it can destroy bad principles and re-create good ones; it can lift men to angelship. – Mark Twain
read moreShould Your Small Business Be on Google+?
Your business is already on Facebook and Twitter. Aside from that, you’re also updating your website and business blog, running your business, and also using Pinterest for social media marketing. More and more brands are starting to see the benefits of Google+. Many of the large companies who are using Google+, like +Ford, +BMW, +SamsungUSA, +ASOS, and +H&M, have found it very valuable. This is what small businesses should also see. What is Google+ all about? Google+ is a social media channel, a social destination, and a social...
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