Тhе Cycle оf Business Growth
Growing уоur business іs а spiral process, whеrе уоu gо thrоugh сеrtаіn phases, thеn repeat thеm аgаіn. Note thаt it’s ΝОТ а straight lіnе аnd аlsо there’s ΝО ARRIVAL. Success іs nоt а place уоu arrive sо muсh аs іt іs а journey. The fіrst stage оf а growth cycle іs discontent. You’re nоt satisfied wіth thе current stаtе оf уоur business. Yоu wаnt МОRЕ оf sоmеthіng: mоrе clients, mоrе income, mоrе reach. That соuld lооk lіkе: уоu dоn’t hаvе...
read moreSetting Priorities for Goals
Business growth can be a difficult thing to achieve. It takes more than just establishing a business and following the standard business models to be successful. Entrepreneurs sometimes overlook the whole idea of growth because they can get too “comfortable”. More often than not, competitors will see that and take action to make sure that they’re one step ahead. No matter what industry you’re in, the best way to stay current is to constantly update your goals and avoid a “comfort zone”. The best way to achieve these goals is to...
read moreUsing Social Networking to Market an Event
Prior to social media and its networking capabilities, event marketing played a role in business activities. Events include: Sales to drive foot traffic to a business; Book-signing events; Presence at trade shows; Conference participation; Professional symposia; and Workshops. Events promote recognition, professional credibility and engagement of current and potential customers. Use of events as marketing tools is not limited to large businesses; small and medium-size enterprises can take advantage of this approach to create...
read more4 Κеуs tо Accelerating Yоur Growth іn Lean Times
Do lean times continue to plague your business? The business environment is increasingly competitive; you may be tempted to go into survival mode and hope that you can make it through. There are opportunities even now and implementing one, or more, of these proven keys to growth may help you not just survive, but actually thrive and prosper. Key # 1: Manage Forward Many small and mid-size organizations do not have a coherent performance management system to drive productivity. You have financial results that measure activity, but all those...
read moreHow to Grow your Email List
Email marketing, arguably one of the most popular forms of online marketing, generally results in the best leads and greatest amount of returns/sales. Identifying targeted markets for email campaigns and sending out engaging content can increase your sales and establish a larger customer base. Permission-based email lists are the best bet for your company. Think about how annoyed you are by all that spam and unsolicited email you get every day. Make sure people have requested information from you before you start sending them marketing emails....
read more