Create and Spice Up Your Visual Content
Your customers are visual and your business must have a visual content strategy. Just look at the engagement of users on Pinterest, Instagram, Vine, YouTube, Flickr, Facebook photos, and Twitter pics.
Visual content is front and center in almost every form of online communication because people respond to visual content more than pure text alone. In addition, it makes your text content more effective.
This is the reason you should spice up the visual content of your business. However, creating strong visual content is challenging. You have to make sure that your content is inspiring, informative, entertaining, interesting, or thought provoking.
Here are ways to add to and improve the visual content of your marketing strategy.
1. Add High-Quality Photos and Images
Blog articles, eBooks and web pages without any visual element are not inviting. By adding relevant photos or images to your content, you can get your message across faster. It improves the performance of your social media posts, email newsletters, and press releases. Content with images is more likely to be shared by others on social media sites.
You can take photos of your products, customers enjoying your product or service, or any interesting thing about your business, and include it in your content.
Tip: Choose a photo that reflects your post content. Include the name of your site in that photo.
2. Create Infographics
People are inclined to learn things visually. If you need to share complex information, you can morph it into easy-to-read and easy-to-digest infographics. Your audience is then more likely to read, understand and share it than presenting it in lengthy words.
You can provide valuable information in an interesting format through infographics. People love infographics and these are often shared on social media sites.
Tip: Check out these infographic building tools like Visual.ly or Easel.ly.
3. Produce Videos
Adding short video is a great way to support your content and bring information to life. How-to videos are popular on YouTube. They are effective in telling a story. It’s your way to demonstrate a technique, explain something technical, or demonstrate how a product works.
You can make your descriptions more compelling thru a video than you can with a complicated text explanation. Video lets you present techniques and ideas that you often struggle to describe with words.
Tip: Add videos on your website’s landing page or include happy customer’s testimonials in your video.
4. Create Memes
People love to like, comment on, and share memes. Creating your own meme is a creative and entertaining way to create visual content. This is your way to create a clever marketing tagline. What is a meme?
mēm/noun
1. an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
- a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.
Meme jacking is a way to spice up an image or photo with a word or phrase. A great meme can turn your image into a cultural phenomenon. Most meme are created with a great quote, a short phrase, or a funny word.
Tip: Try several meme generators on the Web, but make sure that the image is appropriate to your brand, and make sure you are not violating copyright rules.
5. Instagram and Pinterest
Both Instagram and Pinterest allow you to connect with your customers and followers in a personal way. They let you build your online community.
Instagram gives your audience a glimpse of what’s happening – especially if you’re out and about. You can use it to showcase product offerings. If you own a bakeshop, you can post behind-the-scenes shots of your freshly made batches. It’s also a way to share your business celebrations, parties, events, etc.
Pinterest is ideal for any food, home decor, fashion, or travel businesses.
Looking for ways to improve the visual content of your marketing strategy? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
767996 273807Thanks for some other informative website. Where else may I am getting that type of information written in such an ideal means? 21234
383219 924672There some fascinating points in time in this post but I dont know if I see these center to heart. There could be some validity but Ill take hold opinion until I explore it further. Outstanding write-up , thanks and then we want a great deal a lot more! Put into FeedBurner too 660196
relaxing jazz music
coffee shop music
159579 109823You made some decent points there. I looked on the internet for that issue and located most individuals will go together with with the website. 460302
68737 212715I enjoy this website, will certainly arrive back. Make positive you carry on writing high quality posts. 783641
911388 715851I truly appreciate this post. Ive been looking all more than for this! Thank goodness I located it on Bing. Youve created my day! Thank you once again.. 521903
351193 777872Right after study a handful with the content material inside your internet site now, and that i genuinely such as your method of blogging. I bookmarked it to my bookmark web web site list and are checking back soon. Pls look into my website as nicely and tell me what you believe. 253139
602707 618243Normally I do not read post on blogs, nonetheless I wish to say that this write-up really forced me to look at and do so! Your writing taste has been amazed me. Thanks, very great post. 812576
981967 959031I was reading via some of your content material on this internet website and I believe this web site is truly instructive! Maintain putting up. 832562
292268 462664Music started playing anytime I opened this web internet site, so annoying! 584584
890665 483578Immigration […]the time to read or check out the content or websites we have linked to below the[…] 885425
17525 22947Ive been absent for some time, but now I remember why I used to really like this blog. Thank you, I will try and check back a lot more often. How often you update your web internet site? 817592
10370 750816Thank you for the auspicious writeup. It in fact was a amusement account it. Appear advanced to more added agreeable from you! Nonetheless, how could we communicate? 768816
392799 181938Thank you for your extremely good data and respond to you. I want to verify with you here. Which isnt 1 thing I often do! I get pleasure from reading a publish that can make people think. Moreover, thanks for permitting me to remark! 990925
285662 329279This really is a very good common sense post. Quite helpful to 1 who is just locating the resouces about this part. It will certainly help educate me. 209654
108051 315406hi!,I like your writing so much! share we keep up a correspondence extra approximately your post on AOL? I demand a specialist on this space to solve my difficulty. May be that is you! Looking ahead to peer you. 501353
302596 298245extremely good put up, i definitely really like this internet internet site, carry on it 334546
773674 213578Have you noticed the news has changed its approach lately? What used to neve be brought up or discussed has changed. Its that time to chagnge our stance on this though. 132456
132800 314446Xanax (Alprazolam) is used to treat anxiety disorders and panic attacks. Alprazolam is in a class of 268169
57846 650370I like this site so considerably, saved to favorites . 685245
39199 699994I used to be recommended this web site by my cousin. Im no longer positive whether this put up is written via him as nobody else know such exact approximately my problem. Youre incredible! Thank you! 922943