What Customers Want from your Business
Every customer needs a product or service that gives value for money, efficient sales and after-sales service, and a business that answers their needs.
But like everyone else, your customers need to be cared for and appreciated. It’s not just the price of your products or services that they intend to purchase or use. Most of the time, how you make them feel becomes more valuable than your offerings. They’ll stay loyal to your business, if they remain happy and satisfied.
Here are things your customers actually want from you and your business:
1. Feeling of importance
Customers know you’re dealing with several customers and clients every day. But they would appreciate it if you would still make them feel special and important.
They expect to be acknowledged and greeted with warm and friendly responses whether face to face, online, or on the phone. Of course, you and your staff can be professional yet friendly and likeable at the same time.
2. To be listened to
It is important to show to your customers that you are attentively listening to them. Concentrate on what they are saying to identify their needs.
Also, take the time to ask customers for their input about your products, services or promotions. You can also consult with your customers to understand and know how your brand will best suit their needs and lifestyles.
Take every comment and feedback seriously. Their posts on forums, social media sites, and blogs are also relevant.
3. Know their name
Customers expect businesses to recognize them as individuals. Using the customer’s name when talking to them makes them feel comfortable about doing business with you. You can use their name at the start and at the end of a conversation. Familiarize yourself with your customers to provide them with a better and more personalized customer experience.
4. Simplicity and convenience
Customers hate complex sales or service transactions. They want to purchase, obtain a refund, request a service, transact or do business with you without any inconvenience. They expect it both in your online and offline channels. So give your customers what they need in a convenient place when they need it.
5. Accessibility
Customers want to see someone available to assist them or answer their questions. Be attentive and accessible. Also, be sure customers can easily contact you through phone, email, or live chat. If they sent a message, get back to them in a reasonable amount of time.
6. Solutions and alternatives
As a business owner, you have to be flexible enough to provide customers with what they need. Avoid saying, “No” or “It’s not possible,” to a customer, otherwise, they’ll do business somewhere else. Though you can’t always do exactly what they want, you can tell them what you can do. Be open-minded and forget about excuses. Have a can-do attitude and focus on offering solutions in the best way you can.
7. Those little “extras”
Little “extras” and surprises without extra charge will make your customers feel really good. Make sure you give all your customers a sincere “thank you” for doing business with you.
Take time to surprise and delight them with little treats. You can give your loyal customers special discounts or free treatments. Anything that adds value without additional cost on their part will surely increase your loyal customer base.
Overall, your customers want to feel satisfied when they deal with you and your business. Make them feel good by fulfilling what they really need and want. Doing this will surely make you enjoy continuous growth and success!
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