How Great Customer Service Leads to Business Success
Many managers and business owners don’t realize how vital great customer service is, especially when you’re a small business trying to compete against bigger corporations. Providing great customer service can actually give you a huge competitive advantage over big businesses, which can often feel impersonal and uncaring. As a small business, you have the opportunity to forge a personal connection with your clients, and that kind of friendly, individualized attention can set your business apart.
At any rate, it’s almost impossible for your business to succeed if your customer service is poor. Customers want to have a positive experience when they do business with your company, and providing excellent customer service will not only improve the likelihood that they keep coming back but also that they’ll spread the word about you to their families, friends, and colleagues.
There are other benefits to providing great customer service as well.
1. More Revenue via Loyal Customers
Although many small business owners are convinced that winning new customers is a great way to increase revenue, you can be certain that repeat customers are more likely to help you achieve this goal.
2. Winning New Customers
On the other hand, great customer service will increase the percentage of your customers who walk away satisfied. When they share their positive experiences with others, you will win more new clients.
3. Market Feedback
Great customer service includes getting feedback from your customers. Repeat customers are more likely to provide you with feedback about various products and services, and this will help you improve your offerings, as well as the way you market and even package them, to suit consumer needs.
4. Motivation
When you start witnessing a large percentage of satisfied and returning customers, it’s easy for you and your staff to stay motivated about what you’re doing. When communication with customers is largely complimentary, it will have a positive impact on your entire business. A highly motivated staff is a happier and more efficient staff.
5. Indication of Organizational Performance
Similarly, customer service can be an indicator of the overall performance of your organization. Businesses that manage to attract and retain more customers most likely have great products and services, a friendly and knowledgeable staff, and a strong organizational foundation upon which it’s all built.
In the long run, focusing on providing the best customer service possible will enable your business to distinguish itself from competitors, gain more business, and keep people coming back. Need help improving your business’ customer service? Pamela Finnesand, The Business Maximizer can assist you! Schedule your complimentary Business Breakthrough Strategy Session today.
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