5 Tips for A Better Social Media Marketing Strategy
What are your plans to keep your business on the right track? Do you already have a social media marketing strategy and plans for 2014?
Social media continues to grow as consumers expect businesses to have an online presence. According to eMarketer Reporter, social networking sites reach 1.73 billion around the world and this is expected to rise to around 2.5 billion by 2017. (Source: http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976 )
Consumers are spending a significant amount of time on social media. So if your business is not on social media sites or if you do not have a powerful social media presence, chances are your competitors are reaping rewards that you are missing out on.
Social media is not simply about getting thousands of fans, followers and likes. It is one key to raise your business sales.
There would be more customers who will do online research and seek recommendations from their social network before making a purchase. Every likes, pins, re-tweets, and shares will bring influence to the consumer’s decision making factor. This proves that E-commerce will get social.
Social media plays an important role in your marketing campaigns. This is the reason why your small business should maintain a fresh and interactive social presence.
Of course, you have to find ways to build up your social media strategy.
Here are tips on how you can plan your social media marketing strategy for 2014:
1. Set Your Social Media Goals
Identify what it is exactly that you want to achieve. By doing this, you’ll get to focus and take charge of your marketing strategy. If you need to boost your search engine ranking even more, be on Google+ and YouTube. If your goal is to provide better customer service support, have a presence on Facebook and Twitter. Be on LinkedIn if you need to network more with other professionals. As you establish you goal, you’ll get to control your post schedule and set clear business metrics.
2. Know Your Audience
It makes sense to define your target audience – the customers, prospects and people that you’re trying to reach. Know these people you need to engage with. Identify their demographics, where they spend their time online, their online activities and purchases, and social behavior. You have to align your social media platform with your audience to have a successful marketing campaign.
3. Be in the Right Places
You must be where most of your most customers are, but you do not need to be in all places. Select the best social media platform where you can interact more with your customers and potential clients. If you’re in the travel or home decor business, you should have more of your visual content on Pinterest and Instagram. Be on Foursquare to attract more customers with your offers, discounts, coupons and promotions. This will ensure that you’ll provide fresh content to your followers.
4. Engage on Social Media
Social media in not merely a publishing platform. It’s not just about posting a status, a video, a photo or a tweet. Your marketing strategy would be more successful if you interact with your fans, followers and readers. Make sure that, aside from keeping your social media sites updated; you also answer their questions, comments, or acknowledge their retweets, etc. After all, social media is about establishing engagement.
5. Define Your Tone and Bring Value
Make sure that you provide valuable content to your social network. Avoid over promoting or overselling your products and services. People won’t appreciate your brand if you overload their feed with sales pitches. Make it part of your strategy to bring balance to your post, the tone of your social media activity and the frequency of posting. Think beyond text – a post with videos and images surely gets more likes, comments and shares.
Finding better ways to improve your social media marketing strategy? Let Pamela Finnesand, The Business Maximizer, assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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