3 Sure-Fire Ways to Turn Blog Readers into Customers
Have you ever thought about how your blog can attract customers?
Sure, you’re getting and driving blog traffic, but do your visitors read your post? Do they sign up to your email list or purchase your product or services?
Sometimes, you tend to get caught up with numbers and statistics. You want to have more Facebook fans, more Twitter followers and more blog visitors. Yet it’s not always about volume..
You also need to know how many of your followers are customers, as well as how many blog readers you have interacted with.
Building a successful blog is more about creating the best content. Also, getting blog readers who frequent your site is still not enough. They keep coming back, but you have to make them tell others about your blog. You have to make use of your blog’s full potential.
The hardest part of blogging is generating sales from it and getting paying customers. Your goal now should be to turn blog readers into brand advocates.
Be more than a high-traffic blog. Your blog has to drive sales! You have to attract your readers, grab their attention and turn them into customers.
Here are ways how:
1. Publish Great Tutorials Weekly
Creating a series of tutorials is a way to establish readership and trust. There’s a bigger chance that your blog readers will turn into blog subscribers. As you publish weekly tutorials with good solid information, they will start to see how your brand adds value to their lives. Not only will these people become customers, they will also turn into promoters.
Before you know it, they will be sharing your posts as well. People will start retweeting them and posting your link on their social media pages. Real leads will emerge sooner or later.
2. Share Customer Success Stories
Your brand, your business and your products have to establish credibility. When people see that you can be trusted or your products are proven to be effective, they are more likely to do business with you.
What you need is to share social proof in the form of customer reviews and testimonials. Getting people to share their experiences about your business brings great benefits. In your own blog, you can showcase these success stories. Do this by highlighting the benefits that you have brought to your customers and share their satisfaction.
As an example, Amazon features customer reviews on its website prominently. People who make a product search usually read these testimonials before making a purchase.
3. Post Relevant and Varied Content
Having a successful blog requires sustained and consistent effort. You need to post frequently to keep your readers interested. Your blog content attracts people and convinces them that they need your product.
In blogging, it is always better to make conversation in real time. Waiting for more than a week before posting a trending or current topic can turn your post into old news.
Also, try to give variety to your blog post. Using the same format, writing in the same manner or sharing the same topics or information can dull your blog. Better mix things up! You can write a short tip if you have to focus on a product or share a success quote from a great person. Spice things up!
Looking for ways to effectively turn blog readers to customers and brand advocates? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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