Why Social Media Matters to Small Business
Social media platforms continue to be a growing tool and an online marketing necessity. Nowadays, businesses small and large utilize Facebook, Twitter, LinkedIn and other social media platforms as a huge part of their marketing strategies, in some cases social media even replaces their traditional marketing methods.
For small businesses with limited resources, making use of social media sites is an affordable way to reach thousands of customers and prospects. With social media networking, business owners get to connect with their customers on a more personal level. This interaction creates personal connection and long term relationships.
When you’re effective with social media, you can create buzz and develop interest in your products and offerings, generate registrations for business events, bring relevant traffic to your website, provide better customer service and potentially a lot more. Customers have a greater opportunity to get to know your products and services as the contact increases significantly with the use of social media.
Social media brings personality to your business and connects you with customers and other entrepreneurs and businesses. Social media sites also allow for social sharing of brands and content, making your customers marketers for your business.
Social Media Influence
Sharing your content in social media groups will help boost your social media influence. Small business owners and internet marketers should always incorporate social media in their marketing and SEO campaigns. They need to actively engage in their social network to get more readers and followers.
Social media marketing is not just about promotions and sales. You MUST provide interesting and effective content, frequently. This means planning the types of post you will share, evaluating feedback / response, and then adjusting as necessary. Remember that knowing how to keep track of your traffic and feedback can help grow your business.
Knowing your customer is critical. Listen and engage with your followers. Learn from what they are saying. Remember that those key insights are very powerful in making your business more consumer friendly.
Explore and embrace all types of social media. Never assume that you only need to have presence Facebook and Twitter. There are a lot of great social networks with high traffic, make sure that you also establish your presence wherever your ideal customer is ‘hanging out”. Create accounts / profiles on Google+, Pinterest, Reddit, etc. and then analyze which of these sites is most valuable for your business.
Need more help understanding effective use of social media? Pamela Finnesand, The Business Maximizer can help create a plan that will enhance your online profile and attract new customers to your business. Schedule your FREE Business Breakthrough Strategy Session today.
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