Why Do You Need More Customer Reviews?

Posted in Marketing | 9 comments

Think of the last time you made an online purchase, chose a restaurant to dine in, or a place to visit. You searched and read online reviews. And these reviews were a major factor in reaching a decision, right?

Well, that’s how important a customer review for a business is.

People are more likely to give value to the opinions or testimonials of other customers – much more than what a business has to say about itself. So, if you’re not protecting your online reputation, then there’s a huge possibility that all the money, time, and effort you put into marketing your brand will be washed away.

As a business owner, acquiring good reviews should be a top priority.  These reviews and testimonials affect the trust that customers will give to your brand. Your business will have a greater reputation, if you have more positive feedback.  Positive feedback brings more credibility and trust to your business. It can convince people to buy from you, instead of your competitors. This is an important key in getting more customers.

Why should you care about customer reviews?

1.Improve search engine results

Reviews benefit your SEO (Search Engine Optimization) and increase your click through rates. Reviews are not just helpful for local restaurants or hotels, but for all businesses. Having positive reviews on your website, on a Google page, or on other review sites influence the search engine results. Google measures the number of times your business name is mentioned in reviews. Your business is more likely to appear higher in the search results than a business with a lesser number of reviews. You’ll attract more people, who want to check out your business.

2.Measure customer satisfaction

Listen to your customers and know how happy (or unhappy) they are.  Getting Customer feedback and reviews will help you determine whether your product or service meets or surpasses customers’ expectations. You’ll gain valuable insight into what your customers think about your product or service. You can use these reviews to improve your business and as a guide in helping you to make important business decisions.

3.Trust, Influence, and Reputation

This sums up why customer reviews are important. Building trust, creating your reputation, and establishing your credibility is very hard. Customers rely on several social sites such as Google, Yelp, and many more.

Online reputations do matter. We know that most customers do their research before trying out our products or service. While we can’t control what people think about us, we can be aware of what is being said about our brand online (especially if it is negative).

Customers who read positive reviews trust a business more.

When deciding what to purchase, customers tend to look at product ratings. For example, those products with five stars get more attention than those with lower star ratings. Customers then compare these reviews and base their buying decision on the feedback from other customers.

New Study Confirms Importance of Online Reviews

Take a look at the latest study conducted by SoftwareAdvice.com:

(http://www.softwareadvice.com/field-service/industryview/online-reviews-report-2015/)

• 68% of consumers considered online reviews as an important factor in helping them select a residential service provider
• 86% of consumers said that if the provider has positive online reviews, they are more than willing to pay for its services
• Respondents considered quality and cost as the main factors when looking for an online review

Need more customer reviews?  Need more help with your Online Reputation Management?

Need help with building your Reviews?  Need some help with setting up your Social Media accounts and optimizing your accounts?  Our Online Reputation Management Service will help people know, like and trust your business.  Get an Online Reputation Management Consultation now to protect and grow your business.  www.BusinessMarketingToolbox.com