What Can a Blog Do For Your Business?
“To blog or not to blog?”
Don’t wonder about this anymore because the answer is a resounding YES. Your business should have a blog.
Blogging can do wonders for your business because it can significantly enhance your visibility online. With a blog, you’ll be able to bring insights, knowledge, expertise and valuable tips to your customers.
Sharing interesting and informative content, allows you to provide more of what your readers need. In addition, your readers will see you as an authority in the industry. You will build followers, increase your network, and connect with potential clients and advertising partners.
A blog is not just a place to post articles. It’s more than that, and you can do more than post content with your blog. The important thing is to link to your blog post on your Facebook and Twitter status updates. As people click on your link, you’ll get streams of traffic to your website. Your blog gives your customers’ info they are looking for and interested in and it gives you traffic to your website, which is VERY important.
Here are some great ways to use your blog to expand your business:
Build trust and expertise in your industry
- Let everyone know that you’ll be speaking at a conference, seminar or event
- Post a video and share your presentation when you speak at an event
- Answer questions from customers and clients
- Share with your readers posts and articles that you find interesting
- Share your opinion and experiences regarding current industry news and trends
- Showcase your product or service when it is featured in a blog or on another website
- Share your insights on the advantages of a particular product in your industry
Develop a relationship with your readers and customers
- Engage with your readers and customers as much as you can
- Encourage your readers to comment on your post and get involved in the conversation
- Listen and find out readers’ feedback about your business and your products
- Ask your readers’ opinion on a topic
- Ask your readers or customers to write a guest post or a product/services review
- Share interesting ways customers use your products
- Showcase a customer’s feedback that helped improve your business or product
- Ask your readers for ideas and reward the best one
Market your business and showcase your offerings
- Share the best thing about your business
- Get testimonials from your customers and publish it on your blog
- Build excitement by sharing new product launches
- Reward your readers with discounts and promotions
- Hold a blog contest for your readers
- Conduct a survey or poll in your blog and encourage readers to participate
- Provide interesting insights to inspire readers to subscribe to your newsletter
- Share your business milestones
- Write a press release and publish it on your blog
Let blogging help grow your online presence and change your business in the best way possible.
Looking for ways on how you can make use of your blog to grow your business? Let The Business Maximizer, Pamela Finnesand assist you. Schedule your free Business Breakthrough Strategy Session today!
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