Ways to Drive Foot Traffic to Your Business
Driving foot traffic to your brick and mortar store may seem like a lost art for some. However, physically having customers in your store is irreplaceable. Seeing your store front door swinging, with old and new customers dropping by, always brings pleasure.
If you’re managing a brick and mortar store, increasing your foot traffic should remain a top priority. It’s essential to the health of your business. Having more foot traffic is synonymous to having higher sales.
No need to wait for them to come around. You need to have ways to attract customers and give them more reasons to drop by and visit your store – from your store displays to your offerings.
Here are some suggestions to make your store a pedestrian-heavy area
1. Have a grand re-opening
Make a big impression with the people in the community. It may sound weird, but it creates a good impression, attracts customers and sets your image for the best.
If you’re doing this, make it as big a deal as possible. Serve refreshments; provide cocktails, door prizes, entertainment and re-opening perks for customers who drop by. This will put your business at the top of people’s minds.
2. Create memorable signage
Increase your store visibility and direct customers into your store. Traditional signage can still make your business stand out. Get your name and image for people to see.
An effective signage is something that people see, read and do something about. Use large and easy-to read fonts. Make sure that your sign is convincing enough. LED light signs that you can change your message are very eye catching, and gets people to look.
3. Give away something for free
“Free” is the most powerful business word available, so you have to use it. By offering an incentive and an exciting experience, you can entice new customers to visit your store.
If you have to give away something for free, either set a time limit or be clear on the number of items you’ll be giving out. For example, it can be a “free drink” for the first 50 customers on Monday. Your goal is to make customers love their freebie so much that they come back for more and limited enough that they want to get their early
4. Showcase a window display
Your window display is the first thing that people see. Spruce them up to make customers swing by your front door.
Make your window an invitation for passerby’s. It should be able to tell a story and peak a customer’s curiosity. It should encourage impulse purchases.
5. Offer deals and sales
Hard-to-resist offers and sales that come with a sense of urgency make customers more likely to visit your store. Customers tend to make a purchase if they’ll get the most for their money.
Try to promote your deals through your social channels to bring in new customers. Alternatively, if you have a database of customers, send an email newsletter to inform them of your promotions and sale events. Text messages for your VIP customers.
6. Get involved in the community.
Getting foot traffic is not always aimed at selling your product or service. Being part of the community and bringing good will are both powerful weapons to build foot traffic.
You can either host a workshop; take part in charity or fundraising events, or do both. Don’t forget to promote events that you are taking part in. Also mention that part of your sales profit even goes to a designated charity. It makes people feel good about spending.
7. Utilize your online presence
Customers tend to do an online search before making a purchase, so don’t forget to optimize your online presence.
Make sure your business is active on social media sites. It lets you connect to your customers and informs them of your offerings. You can also use social media to promote your events or offer store specials to your social media followers. Additionally, it increases the likelihood of people wanting to shop at your business.
8. Make your business newsworthy
Do something that will create news. Foot traffic is not just a one-day event, so you have to make news to grab attention and drive future traffic.
It is great to leverage media when possible. If you can invite a newspaper writer, a blogger or a television personality that can broadcast your business events, then that’s even better.
Looking for ways to attract them and give them more reasons to visit your store?
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