Ways Small Businesses Can Get Involved in the Community
Most successful local businesses get support from their local communities. As a small-business owner, you can do your part in making your community a better place to live.
Your growth will often be closely tied to how your business gives back to the community. From improving your business image and making your business a vital store in town to building stronger relationships, make giving back truly rewarding. Your involvement in the community also gives customers and potential clients more reason to support and visit your store as well.
Even small businesses with few resources can be active participants. The key here is to understand how it can boost their business’s bottom line, identify which activities will be the most rewarding, and embrace the positive impact through its activities.
Looking for ways to get started?
Here are great ideas to get you thinking of possibilities:
Join local business groups
Be a member of your local Chamber of Commerce or any service organizations. Most local groups offer plenty of community-related activities that you can participate in. This also builds your credibility and even provides you with resources that you can use for your business.
Volunteer time or space
Volunteering is where your staff can get involved as well.
If you have a space that community clubs or service organizations can use during weekends, then you can offer it. For instance, if you sell gift items or comic books, loan your space to the local collectors club for their monthly meeting or activities. There’s a huge chance that volunteers will soon be a business customer.
You can also volunteer your time by helping out in the community, such as participating in cleaning drives, book-reading activities for kids, etc.
Sponsor a sports team or league
From Little League baseball to high school football teams and other health activities, sports is vital for the community. You can sponsor a few jerseys, set a free drinks booth in one game, or be one of the donors in a fun run event. Not only will your business have the opportunity to support young athletes, you can also reach the crowd at sporting events.
Participate or sponsor an event
Events are opportunities for you and your staff to show support and promote your business. Most communities have festivals, fairs, or parades throughout the year. You can set up a samples booth, run special sales, and other activities. You can also create your own fundraising ball and invite talents from the community to participate. This will help you meet more people who are likely to get into your doors.
Teach a class
Small businesses have talents, skills, and expertise that they can share with the community. A basic how-to session in your store is one way to attract more clients and build goodwill toward your company. For instance, a fitness store can offer a free dance workshop; a baking goods store can offer a free baking class, etc.
Also, you can share your real business experience by being a speaker at local colleges.
Support local charity
Donate a portion of your profits or volunteer your time to a community charity. For instance, hardware store owners can support organizations that build homes for veterans; pet shops can support the local animal shelter, etc. Or if you have extra inventories to share with the charity, then do it. You may also want to support other causes such as raising funds for fire victims, organizing a gift drive, especially during holidays or any time that a community needs it.
Genuinely caring for the well-being of others will always bring immeasurable rewards.
Create a scholarship fund
Education is a big expense for many families, especially those in colleges and universities. You may consider setting up academic excellence programs specifically for those students who plan to pursue a career in your industry. It can even be a small fund or a percentage that can help students pay for their tuition fees, books, and extra expenses.
Community involvement is your chance to shine above and beyond the services and products your business provides!
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