Seven Social Media Etiquette Rules for Businesses
Technology has dramatically changed the way people interact, communicate, and share information online. Business people are using social networking sites such as Facebook, Twitter, LinkedIn and others to build their businesses. Marketing through these social media avenues continuously proves to be a powerful business tool. Social media should define and build your brand, not degrade it. You must not only understand the platform but also demonstrate good etiquette at all times. The way you conduct yourself through your social media is a...
read moreWhy Social Media Matters to Small Business
Social media platforms continue to be a growing tool and an online marketing necessity. Nowadays, businesses small and large utilize Facebook, Twitter, LinkedIn and other social media platforms as a huge part of their marketing strategies, in some cases social media even replaces their traditional marketing methods. For small businesses with limited resources, making use of social media sites is an affordable way to reach thousands of customers and prospects. With social media networking, business owners get to connect with their customers on...
read moreCommon Facebook Marketing Mistakes and Solutions
Facebook marketing is on the rise. Everyday millions of people are liking, sharing, posting and commenting on this social media site. Without a doubt, Facebook is one of the most powerful and essential marketing tools for promoting your small business online. Many small businesses are already on Facebook; however, many are also making some common mistakes that could be hurting their online presence. Make sure you’re aware of the best practices on Facebook marketing and avoid these mistakes: Mistake: Incomplete Facebook Page Solution:...
read moreWhy every small business needs a website
The one thing your small business must have is a website. Five, years ago having a website was an option that many small businesses could be successful without. But in 2013, this is no longer the case. In this digital age, consumers are far more likely to use search engines than the Yellow Pages. Most consumers start their search for a product or service with Google. Websites are an efficient and effective way to market your business in a very public forum. You no longer have to pay thousands for a big newspaper ad; in fact it would be a HUGE...
read moreAre Free Offers an Effective Lead Generation Strategy?
YES! A complimentary introduction to your product or service is the number one way to generate new leads. This strategy is particularly popular in the world of online business, but it is highly effective offline as well. *Note many offline businesses overlook this strategy as a way to attract new business, all the more reason for you to jump on it! What is your lead magnet or free gift? What do you offer your customers as a reason to deal with your company over your competitors? Let’s look at a start-up burger shop for example; a good free...
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