Handling the Showrooming Challenge in Retail Stores
Consumers come over to your store and check your displays, but they’re not making a purchase. Instead, they use their smartphones to see if there’s a better price online. If they found a cheaper online retailer, they would leave your store and you’d lose a sale. This behavior is a growing trend among consumers. It is known as “showrooming,” wherein customers utilize the store as a “showroom” to check out products, compare prices or get information from the staff. In some cases, a customer can place an order from a...
read moreTips to Make Your Small Business Brand More Powerful
Many small businesses create a good impression on customers without giving much thought to their brand. Now, think about the success you could achieve if you gave them a positive impression all the time. In today’s dynamic world, powerful brands become more than just the products they sell. They deliver a sense of connection and trustworthiness among consumers. Understanding Branding Great branding is the key to the success not only of artists, but of most businesses and organizations. It is something that becomes an integral part of...
read moreInfluence of Brand Advocates in Business Marketing
We live in a consumer-driven world where word-of-mouth and peer recommendation influences us more than ever. Every day we hear people talk about their experiences with companies while having conversations over coffee or on social networks. We become more inclined to the public’s opinion. We read feedback, recommendations, and comments – both negative and positive – before making a decision on what products or services to purchase. This is one reason why brand advocacy helps boost the marketing efforts of your business....
read more5 Ways to Generate Buzz About Your Business
Have you clicked on the video that your friend shared on Facebook? Have you recently received a recommendation from a family member to try out a restaurant? Has a colleague suggested a new online tool that can help with your project management? Well, these are just a few examples of people talking about other businesses – that is, creating buzz. Word-of-mouth is vital for your business. It’s about having people talk about your business in a positive way. It can be as simple as customers sharing their new purchase in Instagram to...
read moreThis Week’s Training Video: How to Identify Your “Perfect” Target Market
Every Week The Business Maximizer provides you the opportunity to learn the latest in world-class, cutting-edge strategies and tactics designed to take your business to the next level. Our weekly videos are content-rich, straight-to-the-point instructional presentations that will enable you to generate more leads, attract more clients and make more money. This week’s complimentary Training Video is: How to Identify Your “Perfect” Target Market Watch it now...
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