Your Quick-Start Guide to Pinterest
Pinterest is taking its share of space in the social media world. In addition to Facebook and Twitter, many people are spending their time on Pinterest. As a small business owner and entrepreneur you have to keep yourself updated on the social media trends and know what is going to be beneficial for your business. What is Pinterest? Pinterest a visual social media site built on the principle of an old-fashioned pinboard. On this social network users share about themselves by “pinning” their favourite images. “Pinboards”...
read more5 effective ways to build your email marketing list
Yes, social media marketing is thriving, but email marketing is not dead. When done correctly, email can be an incredibly powerful marketing tool. Email marketing moves the conversation into a personal environment (your inbox) and provides you with a direct line of communication to your customer. Think about how often your customers check their emails – dozens of times each day. As a business owner / marketer, you have to be where your customers are. So, who are you going to email? Without a list of subscribers your email marketing...
read moreWhat video marketing style makes sense for your business?
Video is one of the most effective and fastest-growing online marketing tools today. Many people prefer watching a video over reading text and will often stay with the video longer than they would a written article. When videos are done well, they can bring significant traffic to your web and social media sites, which is why more and more people are including videos in their marketing campaigns. Like with any marketing strategy, your video marketing needs to be inline with your business goals. Each video should be aligned with and support your...
read moreHow to use Twitter for your small Business
Twitter is one of the easiest social media tools to use and is an extremely important tool for your small business. Twitter is the second most popular social media platform – it has a huge audience, do not ignore its social reach. According to a 2013 study by GlobalWebIndex Twitter is used by 21% of the global internet population on a monthly basis. It is the fastest growing social platform, with 485 million registered accounts. This micro-blogging site allows you to share tweets up to 140 characters, and because ‘Tweets’ are brief...
read more6 Tips to Make your Business Blog Stand Out from the Crowd
Having a business blog is becoming one of the ‘must-have’ online marketing strategies for most businesses and entrepreneurs. Your business blog lets you engage with your clients, connect with potential customers and boost your search engine ranking. With blogs being so popular these days, it can be tough to stand out from the online crowd. With literally millions of business blogs out there, you can’t do what everyone else is doing and expect to get noticed. If your blog is just like all the rest, or non-existent, now is the time to...
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