Send Mobile Text Marketing Messages that Sell
The number of mobile and online business conversations is continuously increasing. Every day, your clients and potential customers interact on their mobile phones, smartphones and tablets. Keeping up with the needs of your customers drives your business to success.
There are several tools that connect your business to your customers. This includes mobile apps and text-message marketing.
One important part of mobile marketing is text messaging. In this world of innovation, mobile messaging still proves to be the most efficient and fastest way of getting your message across to all potential clients and customers out there. It is a great way to establish personal connection with your owners. SMS (Short Message Service) Marketing is the easiest and most affordable form of mobile marketing.
Mobile messages are usually read instantly or within a few minutes of being received. Online banner ads, printed advertisements and TV commercials are usually overlooked, but people pay attention to messages they receive on their mobile phones.
As a business owner, what should you keep in mind when sending text marketing messages? What should your mobile marketing message look like?
Before you start, you have to build a customer database. These are the people who gave you permission to add them in your business contact list. Usually this is achieved by having customers fill out online or offline forms in order to receive their consent. You can collect these if you have a contest or drawing.
Now, consider these mobile marketing tips:
TIP: Keep your message clear and concise
Since customer attention spans are short, you need to capture their attention in an instant. Make your content worthwhile, but not wordy. Keep it short, sweet and valuable. Your message will create more appeal to your customers.
If you are sending a promotional code make sure it’s easy to remember.
Avoid sending long and cryptic messages that bore your customers. Also, avoid sending those cute or funny text messages that they usually receive from their friends or family members. Just give them something interesting and straight to the point.
TIP: Give a valuable message
A marketing text campaign that starts sending useless and random messages won’t be successful. Customers expect to receive useful information. When writing a text message, it’s not all about sending random messages to your customers. Every message you sent should contain valuable information that matters to your readers.
Offer your customers something of immediate value. This can be in the form of buy-one-get-one offers or hourly discounts.
Your mobile marketing message must earn trust and provide value. It should include exclusive content, important information, updates, discounts, promos, offers and other types of content that enhance customer experience. If you’re a restaurant owner, you can send promos for the day. For your healthcare facility, send appointment or check-up reminders through text messaging. If you’re a clothing store or a floral shop owner, you can invite customers to enter a code to receive free delivery service.
TIP: Check your words
Never use abbreviations, slang, jargon or text lingo. Sending something like, “hey dude, u gotta check out ur nw bznz offer!” is a big NO-NO! Even it sounds cool and hip for teenagers, avoid sending it at all cost. This would ruin your business image totally. Be a savvy professional without being stiff and you’ll gain your customer’s respect and attention.
TIP: Be aware of the time
Sending a mobile message at the right time is very important to your marketing success. Minutes before lunch, lunch time, coffee breaks or later in the day are the usually the best time to send that marketing message. Avoid the rush hour which is usually between 6:00 am to 8:30 a.m. and 4:30 p.m. to 8:00 p.m. local time. People are unlikely to be interested with your message during their rush hours. Also, avoid sending your text messages early in the morning and late at night. Remember to be respectful at all times.
TIP: Include a call to action
Inspire action on the part of your customer. Start your text message with the action you want your customers to take. Use action words such as save, buy, spend, get, run, purchase, stop, go, or jump.
Looking for ways on how to include mobile messaging in your marketing campaigns? The Business Maximizer is ready to assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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