Sales and Marketing Strategies After the Holiday Season

Posted in Marketing | 22 comments

Your business is already booming with sales during this, the busiest month of the year.

However, after this, you’re most likely to face the inevitable lull as soon as the holidays are over. For most retailers and business owners, the months of February and March are usually slow. This is the time when spending is over and customers recover from their holiday spending sprees. Shoppers would tighten their belt, and customers visiting your store, including online traffic, will slow down to a halt.

Still, you can continue your success even after the holidays are over. Of course, you will need a different approach, marketing strategy and selling techniques.

This is a great period to sell excess merchandise, attract people to shop your sales and redeem their gift cards.

You can also look at these down-stretch months as a time to try new things, rather than waiting for another big season. It’s where you can test new sales and marketing tactics without putting much at risk.

Make the most of the holiday shopping rush. It’s time to start preparing for your post-holiday strategies. By managing your customer’s experience and pulling effective promotions, you can convert the post-holiday crowd.

Here are some things you can do to boost post-holiday sales and drive customers to your business:

1. “Get What You Want For Yourself” Sales Promotions

You can capture customers looking for post-holiday deals thru this campaign. It’s a time where you can entice shoppers to go shopping for themselves. Whether it’s a “Year-End Clearance Sale” or an “After-Christmas Sale,” these types of promotions have a strong chance of attracting shoppers. Make this a great way to sell your excess holiday inventory.

2. Coupons and Offers

People can’t resist a good deal and they are looking for these after the holidays. Most consumers spend their budgets on clothing, appliances, seasonal items, and jewelry that is at a huge discount. By providing them with coupons and special offers that motivates them to buy, you’re likely to gain sales during those low months.

3. Send Personal Invites

Keep in touch with customers who purchased at your store, availed a service or dined in your restaurant. Send them personal email invites and let them know about your after-the-holidays specials. They are more likely to do business with you again.

4. Thank your VIP Customers.

It’s a great time to show your appreciation to loyal customers for their continued patronage to your business. You can send them a small token of thanks, a personalized thank you note, or a coupon with a special discount.

5. Continue to Build your Brand

Keep up the efforts and continue to advertise and drive traffic to your site. Most businesses lie-low after the holidays, so ensure that your business remains visible.

Take the post-holiday season as a time to brush up on your social media skills. Also, expand your network and revamp your website and Facebook business page. Be more active in your community and let your public goodwill increase. By doing this, you’re most likely to attract several “window” shoppers which could turn into real customers anytime.

6. Renovate and Redecorate

Most business establishments in January look tame, so you need to bring back that upbeat atmosphere to encourage customers to visit your store. Stock up your store with new items together with clearance products. Create new signs, adjust the layout of your store and bring new marketing images to your store. Also check if you need to do renovation projects or apply a fresh coat of paint. Giving your store a new look combined with engaging merchandising can transform an onlooker to a full-price customer.

7. Engage Socially with Customers

Since most consumers are at home during the last week of December up to the first week of January, take it as an opportunity to interact with them. You can also take time to answer their comments or ask for their feedback. It will lead to a stronger customer relationship.

Looking for strategies to boost your sales and keep customers coming back, even after the holidays? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!

Your business is already booming with sales during this, the busiest month of the year.

However, after this, you’re most likely to face the inevitable lull as soon as the holidays are over. For most retailers and business owners, the months of February and March are usually slow. This is the time when spending is over and customers recover from their holiday spending sprees. Shoppers would tighten their belt, and customers visiting your store, including online traffic, will slow down to a halt.

Still, you can continue your success even after the holidays are over. Of course, you will need a different approach, marketing strategy and selling techniques.

This is a great period to sell excess merchandise, attract people to shop your sales and redeem their gift cards.

You can also look at these down-stretch months as a time to try new things, rather than waiting for another big season. It’s where you can test new sales and marketing tactics without putting much at risk.

Make the most of the holiday shopping rush. It’s time to start preparing for your post-holiday strategies. By managing your customer’s experience and pulling effective promotions, you can convert the post-holiday crowd.

Here are some things you can do to boost post-holiday sales and drive customers to your business:

1.    “Get What You Want For Yourself” Sales Promotions

You can capture customers looking for post-holiday deals thru this campaign. It’s a time where you can entice shoppers to go shopping for themselves. Whether it’s a “Year-End Clearance Sale” or an “After-Christmas Sale,” these types of promotions have a strong chance of attracting shoppers. Make this a great way to sell your excess holiday inventory.

2.    Coupons and Offers

People can’t resist a good deal and they are looking for these after the holidays. Most consumers spend their budgets on clothing, appliances, seasonal items, and jewelry that is at a huge discount. By providing them with coupons and special offers that motivates them to buy, you’re likely to gain sales during those low months.  

3.    Send Personal Invites

Keep in touch with customers who purchased at your store, availed a service or dined in your restaurant. Send them personal email invites and let them know about your after-the-holidays specials. They are more likely to do business with you again.

4.    Thank your VIP Customers.

It’s a great time to show your appreciation to loyal customers for their continued patronage to your business. You can send them a small token of thanks, a personalized thank you note, or a coupon with a special discount.

5.    Continue to Build your Brand

Keep up the efforts and continue to advertise and drive traffic to your site. Most businesses lie-low after the holidays, so ensure that your business remains visible.

Take the post-holiday season as a time to brush up on your social media skills. Also, expand your network and revamp your website and Facebook business page. Be more active in your community and let your public goodwill increase. By doing this, you’re most likely to attract several “window” shoppers which could turn into real customers anytime.

6.    Renovate and Redecorate

Most business establishments in January look tame, so you need to bring back that upbeat atmosphere to encourage customers to visit your store. Stock up your store with new items together with clearance products. Create new signs, adjust the layout of your store and bring new marketing images to your store. Also check if you need to do renovation projects or apply a fresh coat of paint. Giving your store a new look combined with engaging merchandising can transform an onlooker to a full-price customer.

7.    Engage Socially with Customers

Since most consumers are at home during the last week of December up to the first week of January, take it as an opportunity to interact with them. You can also take time to answer their comments or ask for their feedback. It will lead to a stronger customer relationship.

Looking for strategies to boost your sales and keep customers coming back, even after the holidays? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!