Mobile Text Message Marketing this Holiday Season
Looking for great ways to reach more shoppers, customers, and ultimately boost sales this holiday season? Mobile text message marketing also known as SMS (short message service) is the answer.
In today’s competitive marketplace buyers are becoming engaged wherever they are both off and online. Holiday shopping will likely become a very “on-the-go” experience. This starts from Black Friday and Cyber Monday, followed by post-holiday retail sales.
It is said while shopping during the Holiday season that 30 percent of mobile device owners utilize their device to look up retailer information like location, store hours, and directions. This is according to a report by the National Retail Federation (Source link: http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1225).
Even if it’s just a simple text message, mobile marketing can attract more shoppers throughout the holidays.
With mobile marketing, marketers have an opportunity to interact with their customers on a personal level thru devices they frequently use and a medium they can’t live without.
Take Advantage of the Holiday Rush
Holiday marketing is already in full swing!
This holiday season is the perfect time to bring traffic and boost business sales by sending text messages to your customer’s devices.
Text message marketing is great for those one-day sale or 3-days shopping spree. Use this if you want shoppers lining up in your store or lining up to pay for their purchase. The limited time frame and immediacy will definitely bring in sales.
Don’t forget that there are shoppers who do last-minute shopping. This is where SMS brings significant benefits. You can help them find the perfect last minute gifts. Try sending your customers links to gift guides and product images to drive interest and sales.
Here are the basis practices to put text message marketing to work:
- Be Smart about Sign-up Incentives: Since consumers must first opt in to receive messages from marketers, you must first drive customers to sign up for SMS notifications. By doing this you’ll avoid getting your business into trouble.You can put in-store signs and QR codes on flyers and advertisements, and then ask their permission. Also, offer those deals or discounts after they sign-up.
- Send text promotions: Exclusive holiday deals, promotions, sales, discounts and offers are usually read as soon as customers receive them.
- Offer exclusive deals: Make your mobile customers feel special by creating promotions and special rewards just for them.
- Use mobile coupons: Keep your customers engaged and boost your sales with mobile coupons. Shoppers tend to redeem these coupons and even spend more per transaction.
- Create contests: Bring holiday fun via SMS based contests. Those text-to-win promotions improve customer engagement. It will also grow your mobile lists.
- Remember Tablets: Since tablets like the Apple iPad gives users a better experience with its larger screen and easier navigation, some shoppers tend to use this more than their smartphones. Most tablet users have bought a product or a service from their device. Figure out how you can take advantage of this.
The key to your mobile marketing success is to personalize your messages and be intelligent with your mobile holiday content.
Always deliver share-worthy content and campaigns that brings special offers and added value to your customer’s experience.
Looking for a way to put mobile marketing to work this holiday season and even after it? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your free Business Breakthrough Strategy Session today!
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