Mobile Marketing Strategy Matters in 2014
2013 showed continued migration of users to mobile devices. Mobile phone sales are on the rise, making the Internet accessible to almost every demographic.
Mobile phones have overshadowed the PC in exponential amounts in terms of sales and usage, becoming the most commonly used device for those who wish to access the web. The trend shows no signs of stopping, indicating that the future of marketing is clearly mobile. This trend will continue to spread.
As a small business owner, it is your job to target the best market and audiences for your product, and currently, they are on their mobile phones and mobile devices. Now you have to begin, or continue, to optimize your customers’ mobile experience.
Here are some mobile marketing statistics that will prove; you really need to bring your business into the mobile era.
1. According to CNET, PC market sales are on the decline. Analysts predict that PC sales will decline by 3.8% in 2014. More devices are becoming available, but, PC usage is nonetheless declining. (Source: http://news.cnet.com/8301-1001_3-57614290-92/pc-market-expected-to-post-steepest-decline-ever-in-2013/ )
However, the Windows-based tablet market is predicted to be on the rise. About 7.5 million Windows tablets were shipped in 2013, and these sales will continue to increase in 2014.
2. According to a Morgan Stanley study, 91 percent of adults have their phones with them all the time. This makes mobile devices ideal for marketing, since people are becoming more engaged with their devices than with their computers, TVs or prints.
3. A Pews Research Center study shows that mobile devices and Smartphones play a huge role in the way people access online services and information. It reveals that 21 percent use their mobile devices simply to browse the web. (Source: http://pewinternet.org/Reports/2013/Cell-Internet.aspx)
Several researchers have also indicated that consumers respond more frequently to mobile ads compared to PC ads. Being an integral part of most consumers’ life, mobile drives them to action. This is another reason why businesses are already using mobile in their marketing plans and campaigns.
There is more research and statistics that indicate that mobile marketing is becoming more important than ever. So take this opportunity to reach your customers and don’t let your business get behind.
Here is what your business should take advantage of during this current mobile trend that is sweeping the globe.
- Mobile Shopping: Consumers are making purchases on their mobile devices, so make sure that your mobile app offers mobile shopping.
- Mobile Searching: The majority of mobile users are performing searches from their devices. Having a mobile-optimized website ensures better revenue for 2014.
- Mobile Video: Mobile videos are not only fun, they also drive better engagement and conversions. Optimize your mobile website and add interesting videos on your site and social media accounts.
- Mobile Payment: Consumers are getting comfortable making payments through their mobile devices. Consumers who are purchasing from big retailers and businesses like Walgreens and Starbucks are skipping their credit cards by paying via their mobile devices. It will probably take place over a long period for small businesses, but you’re better off being prepared for this change.
Think about how you, as a consumer, are engaged with your smartphone or tablet. You go through the day carrying your mobile devices everywhere – even while standing in line or riding in a cab. You also check social media site activities, compare prices, read product reviews and shop even while on the go.
It’s the right time to check; is your business already prepared to market to the mobile consumer?
If you’re already using mobile marketing, what are your plans to stay ahead of the mobile curve?
Don’t let your business get behind the mobile era! Focus on your mobile marketing strategy and let Pamela Finnesand, The Business Maximizer, assist you. Schedule your free Business Breakthrough Strategy Session today!
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
Between me and my husband we’ve owned more MP3 players over the years than I could count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to at least one distinct players. Why? Because I was happy to find out how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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