Marketing Tips to Make the Most of the Holidays
The holiday season is fast approaching!
Every year the demand for shopping both online and offline are increasing. Several businesses and retailers have already started their holiday marketing campaigns to boost sales. They start to bombard their customers with a variety of holiday marketing messages, offers, and promotions.
It’s time to prepare for the holidays. Don’t leave your customers in the cold! Make this shopping season one of the best and most successful ever.
The holidays are a big buying season where sales are on the rise. How can your small business compete and get a share on those holiday sales?
If you haven’t started yet, now is the time to start planning to prevent shopping cart abandonment, reach new customers, and retain the old ones.
“Deck the Halls” to Improve Online Sales This Holiday Season
Make the most of your holiday marketing.
If you want to capture your customer’s attention, you have to start now. Don’t wait until after Black Friday and Cyber Monday.
Start your holiday marketing now!
Use these marketing tips and ideas to spark holiday traffic that will make your business successful. This success will carry on into next year.
1. Create Holiday Buzz
Get your customers excited about the season. Start by decorating your store for the holidays. Be in the holiday spirit by giving your website a holiday twist. Change your Facebook photo so that it is a holiday scene and your profile picture to a holiday image.
Also, make all of your promotional platforms more festive and memorable.
2. Show Appreciation
Everyone – from your readers, fans, followers, business network and potential customers need to be appreciated. It’s the best time to offer them free gifts, coupons, discounts or other specials to show how you value each one of them.
Think of giving away 2014 calendars or holiday magnets. This will keep you in their minds for the following year.
Even helpful holiday saving tips or gift giving guides will be appreciated.
3. Publicize Sales
The holidays are the best time to market your sales and promotion campaigns through your website and social media sites.
Post your special holiday sales and encourage everyone to share it with their networks as well. Send emails and holiday cards to announce your sales and upcoming deals.
4. Holiday Wish List
Offer your visitors or fans the chance to make their Holiday Wish List on your website. Configure this list so that it is easily shared with family and friends.
5. Celebrate the Holidays
Make your business store a festive place to visit, especially between Thanksgiving and New Year’s Day. Decorate and fill the air with holiday music.
You can even consider giving small treats to kids, hot cocoa to the old folks, and cheers to everyone to make their holiday shopping more fun. They’ll surely remember this and it will make them come back to your store!
6. Host Special VIP Events
It’s the best time to make your loyal customers feel special by hosting special events just for them. You can open your retail shop earlier so they can shop when the crowd is not so large. This gives them the opportunity to get discounts. Hold a VIP Customer event and provide your customers with free Christmas drinks, snacks, and gift-wrapping services.
For your online customers, you can give them holiday themed gifts and giveaways. You can do this by hosting a 12-days of Christmas giveaway. Promote these special events on your website and social media sites to build anticipation as well.
7. Holiday Engagement
Connect with the community. Let your customers, fans, and followers share their holiday wishes, tips, and tricks. You can also consider hosting a gift-giving activity or charity-drive for the less fortunate in your community. Get everyone involved and spread the good cheer!
Get into the holiday spirit and your customers will also!
When you give them a warm and inviting holiday atmosphere, either online or in-store, they will surely make your business part of their holidays. Make shoppers want to do their holiday shopping with you! No one wants shop with a business Scrooge!
So, turn up the lights, get out the Christmas tunes, and spread the holiday cheer!
Looking for ways to improve your sales this holiday season? Pamela Finnesand, The Business Maximizer, can assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
Thank you for great article. Hello Administ .
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