How to use Twitter for your small Business
Twitter is one of the easiest social media tools to use and is an extremely important tool for your small business. Twitter is the second most popular social media platform – it has a huge audience, do not ignore its social reach. According to a 2013 study by GlobalWebIndex Twitter is used by 21% of the global internet population on a monthly basis. It is the fastest growing social platform, with 485 million registered accounts.
This micro-blogging site allows you to share tweets up to 140 characters, and because ‘Tweets’ are brief and concise, it’s like engaging in a conversation with your customers.
Why should your business use Twitter?
People use Twitter to share hot topics, and news, and to search for topics that interest them – from ideas, information, services, products and opportunities. Businesses use Twitter to:
- Drive traffic to their website
- Promote their brand
- Interact with customers and prospects
- Generate buzz around products, services, promotions and events
- Monitor what people are saying about their brand and industry
- Position themselves as industry experts
- Share interesting opinions
- Get real time industry news and events
How to get your business on Twitter…
- Create your Profile
Write a simple description about your business (add specifics). You can use your business logo or a photo of your products in the background to express the visual personality of your business. Include a link to your business blog or website so that when people check your profile to see your past tweets, they’ll be able to click your website or blog link. - Have a Twitter marketing strategy
Before you start tweeting, do your research and create a strategy. Get to know your online community to better interact with your customer base. Plan out your Twitter marketing campaigns – what you will post and when. - Tweet engaging messages
Dull, promotional, repetitive tweets won’t get you followers. Tweet about your latest blog post, photos, and interesting buzz from your industry. - Engage in two-way conversations
Just posting tweets and expecting things happen is not how it works. You need to monitor who “mentions” you so you can respond. Make sure to include the @ symbol before their Twitter username when you send your reply. Interact with your followers, send them private direct message or re-tweet their messages. When you initiate two-way conversations, people will see your human side and not just a faceless business that uses Twitter to advertise and push products. If someone asks you a question on twitter, always reply promptly, regardless of whether the tweet is positive or negative. - Use the power of #hashtag
A hashtag (#) is an important Twitter symbol. Users attach hashtag to their tweets to categorize content, identify a common topic or theme. It’s a great search tool and marketing tactic as well. When you use a hashtag, Twitter users will find your tweets when they do a Twitter search on that topic. - Tweet photos and videos
People love to see pictures and videos. Both are powerful ways to share your message. Include video in your tweets whenever possible. When posting videos, you’ll need to upload the video to a site like YouTube and then include the YouTube link in your tweet. - Drive traffic to your website or blog
When you tweet about your business, include copy that compels people to click the link – include a link that takes people to your website. There are several Twitter tools you can use to shorten URLs. - Be active and consistent
Tweet regularly. Stick to a schedule to be successful on Twitter. Post messages 1 – 4 times per day and manage the time you spend on Twitter – don’t let it become a time waster. - Be yourself
When you give human touch to your tweets, you’ll get more followers and retweets. Nobody wants to follow a brand name. Also, avoid writing tweets that sounds like an advertisement. Make sure that the tone of your voice also matches your brand. - Build your online presence
Add a Twitter follow button to your website and to your email signature. Also add a timeline of your tweets to your site so you can share conversations with your website visitors.
Still searching for effective ways to use Twitter for your small business? Pamela Finnesand of The Business Maximizer can assist you. Schedule your free Business Breakthrough Strategy Session today!
https://www.globalwebindex.net/twitter-now-the-fastest-growing-social-platform-in-the-world/
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