How to Make a Memorable Impact on Social Media
Is your small business using social media sites like Facebook, Twitter, Pinterest, Google+ or LinkedIn? If not, you need to be. Social media is quickly becoming the most effective way to generate buzz about your biz. It helps build relationships with your customers, reach potential clients and achieve business goals.
Here’s the challenge – you need to stay one step ahead of the social media game.
How do you make your brand memorable to your followers and customers?
How do you separate your brand from the competition?
As more and more businesses and entrepreneurs use social media as part of their marketing strategy, it becomes harder and harder to differentiate your business from the rest. There are also a growing number of social media platforms that you need to be present on.
How do you overcome these social media challenges?
1. Think Outside the Box
Be creative, exciting, interesting, funny or even crazy! Bring your brand to life. Implement different ideas, techniques and strategies that your competitors are not using. Explore several unorthodox ideas for generating leads and creating buzz. This is all about innovation and forward motion. You may have to do things out of the ordinary to bring colour, substance and excitement to your social media site.
2. Create an Experience Customers Will Remember
Social media is a place to build your brand and strengthen your relationship with your customers. You have do things on social media that are ‘share-worthy’. What will your customers like, comment and most importantly share? Give them things that they can’t resist such as freebies, give-aways and discounts. People love promos, contests and other gimmicks. They also share these things with their network.
3. Share Content that People Want
Avoid using social media as your virtual soapbox or your main advertising and promotions space. Give people a positive reason to talk about you and your brand on social media. Attract attention with images and use a variety of content formats, not just text. Think about noteworthy and interesting content that people want to talk about. Highly clickable titles, original yet attention-grabbing content, actionable statements and even intriguing posts will increase your reach and brand recognition. Think about this… what gets you (or your team) to LIKE, Retweet, Reply, Mention, Comment on, Share, Pin, etc.?
4. Teach your Fans Something
Give your fans and followers an experience they will appreciate. Provide them with something helpful, something they can learn and use. ‘How to’ lists, teleclasses, webinars, Top 10 lists, etc. are all examples of content people will come back for and share with their community.
5. Make Engagement a Daily Habit
Social media marketing is not about selling, it is about engagement. Establish your relationship with them by starting real conversations. Treat your fans and followers like a good friend. When you keep in touch with your fans and readers, you create a personal connection. Take time to respond to their comments, questions and concerns. This will build loyalty for your brand.
Social media has the power to make your business stand out. Use it effectively and make it work for you. Find ways to make fans remember your brand, like your updates, comment on your posts and share your website.
Need more help creating an impact on social media? Pamela Finnesand, The Business Maximizer, is ready to assist you. Schedule your free Business Breakthrough Strategy Session today!
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