How to Grow your Email List
Email marketing, arguably one of the most popular forms of online marketing, generally results in the best leads and greatest amount of returns/sales. Identifying targeted markets for email campaigns and sending out engaging content can increase your sales and establish a larger customer base.
Permission-based email lists are the best bet for your company. Think about how annoyed you are by all that spam and unsolicited email you get every day. Make sure people have requested information from you before you start sending them marketing emails. Growing an email mailing list can be difficult and expensive. You may have to weigh benefits against cost. Here are some options once you decide your business needs to grow its email list.
Online Giveaways
An online giveaway may encourage users to give you their email addresses. Giveaways can be a DVD, a poster, a 20% discount, an eBook, a whitepaper, or something else that offers value to your potential customers. Quite often it only takes a small item to capture contact information. The more valuable the item, however, the more emails you will probably collect.
Create an Online Newsletter
Create an online newsletter that shares information about your company. Have subscribers sign-up with email addresses. Include helpful tips, blog posts, links to resources and possibly targeted ads in your newsletter.
Host Online Webinars or Events
Create a webinar and allow people access if they enter their email address. Depending on the content and marketing of your webinars, many users could tune in. Give value to get value and possibly collect the contact information for hundreds of potential customers.
QR Codes
QR codes in print advertising can work as an email opt-in for certain promotions. This is a really simple email opt-in for your customers. They only need to scan the code with their phone; this is becoming very popular. With these emails you will be able to offer targeted content and promotions right to their mobile devices.
Collect emails from Trade Shows and Networking Events
Trade shows and networking events are great opportunities to collect email addresses – network and exchange business cards with as many people as possible. Your personal or virtual assistant can transcribe these emails into your system or you can use online work-for-hire systems to do the data entry relatively inexpensively. Collecting these emails helps you build your email list using offline sources.
There are a number of ways to build a good email list. Use these options, and more, to grow your list and target a larger market for your products and promotions. Remember, email lists require consistent maintenance. Individuals change emails quite often; it is not unusual for 25% of an email list to be outdated in less than a year. Keeping a list updated and constantly growing will ensure you can use email marketing to its fullest potential.
Need help with your email marketing strategy? Contact Pamela Finnesand, The Business Maximizer, today for your complimentary Business Breakthrough Strategy Session!
My developer is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the costs. But he’s
tryiong none the less. I’ve been using Movable-type on a number of
websites for about a year and am concerned about switching to another platform.
I have heard excellent things about blogengine.net. Is there a
way I can import all my wordpress content into it? Any kind of
help would be greatly appreciated!
Wow, superb weblog layout! How lengthy have
you been running a blog for? you make blogging look easy.
The total look of your website is fantastic, let alone the content!
Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same
niche. Your blog provided us beneficial information to work on. You have done a wonderful job!
You are so interesting! I don’t think I’ve read anything like this before.
So nice to discover somebody with unique
thoughts on this issue. Really.. many thanks for starting this up.
This web site is something that’s needed on the web, someone with a bit of originality!
Undeniably consider that that you said. Your favorite reason seemed to be on the web the
simplest factor to remember of. I say to you, I certainly get annoyed whilst other folks consider worries that they plainly don’t recognise about.
You managed to hit the nail upon the top and also outlined
out the whole thing without having side-effects , people
can take a signal. Will probably be back to get more. Thanks
I’m gone to convey my little brother, that he should also visit this webpage on regular basis to
obtain updated from most up-to-date reports.
Thankfulness to my father who stated to me regarding this blog, this weblog is truly remarkable.
294906 471328Very informative post. Your current Site style is awesome as properly! 702046
378463 563882I like this weblog so a lot, saved to bookmarks . 396393
22518 860619I always was concerned in this subject and stock still am, regards for posting . 117271
368826 291948Bookmarked your wonderful site. Fabulous work, exclusive way with words! 144915
911747 640863This is a amazing web page, could you be interested in doing an interview about just how you created it? If so e-mail me! 114013