How to Get on Top of Facebook Newsfeed
Facebook remains the largest social network in the world. With amazing user growth and millions of pieces of content being shared daily, space in the Facebook newsfeed has become an increasingly hot commodity.
A typical Facebook user has MANY connections, including their friends, the people they follow and the pages they’ve ‘Liked’. With each of these connections posting a couple of times per day, it becomes clear why it can be so difficult to be seen on a newsfeed. Ensuring your content is seen by your followers is a critical, but tough task.
Just having a Facebook page is not enough to drive traffic to your website. Not monitoring or updating your Facebook page is one of the worst things that you can ‘not’ do. Your page is useless to your business if you don’t keep it active. It’s about on-going engagement with your connections.
All About Facebook Reach
Facebook Reach is the number of people who see your content.
Facebook uses an algorithm called EdgeRank. Facebook uses this to populate peoples’ newsfeeds. Facebook also uses EdgeRank to sort out the posts and determine which ones are most relevant to which users.
It’s important that people interact (Like, Comment & Share) with your status updates on a regular basis. More interactions will put you higher in a newsfeed and increase your EdgeRank.
Facebook assigns points to your post by the number of interactions you get. This is what they refer to as “edge.” If your post has more ‘edge’ there is a greater chance it will be featured on the “Top News” feed for the people who liked your page.
Updates that are considered to be the most relevant are the ones that a person interacts with regularly. These posts usually get bumped to the top.
Have you ever wondered if your status updates on Facebook are being seen by your network? Depending on your Facebook reach, your posts may only be seen by a small percentage of your followers.
As a business owner, one of your goals is to make sure that your posts are seen by as many people as possible. How can you do that?
Ways to Get Noticed on Facebook
One way is to pay Facebook. You can pay to ‘promote’ your posts and or purchase Facebook ads. However, if you don’t want to shell out money for Facebook prowess, you’ll have to work a bit harder on your content. Creating engaging content that people will Like, Comment on and Share with their network is the answer. The trick to this, is knowing your audience.
Additional tips to help you be seen on Facebook:
- Post videos and photos in your status update. These carry larger weight than plain text updates.
- Post up to four updates a day, spread out throughout the day. By posting frequently, you’ll have more comments crawling in Facebook’s algorithm.
- Check your Facebook Insights to find out the best time a day to post a status update. Review your stats for the past month to see which of your posts got the most Comments, Likes & Shares.
- Attach links. Facebook will rank updates with links higher.
- Ask questions. Questions are a way to invite people to engage with you. Customer responses / comments will pull up your ranking.
- Respond quickly, listen, and keep conversation going. The more activity your business page has, the more it will show up on peoples’ newsfeeds.
Need help getting noticed on Facebook? Pamela Finnesand, The Business Maximizer, is ready to assist you. Schedule your free Business Breakthrough Strategy Session today!
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