How to Create an Effective YouTube Marketing Strategy?

Posted in Marketing | 14 comments

YouTube is a powerful marketing channel for businesses of any size. Businesses are using videos daily as part of their marketing plans. YouTube’s easy to use features, cost-effectiveness, huge potential and large base audience makes it a great channel for businesses.

This is the main reason why entrepreneurs, business owners and companies of all sizes tap into YouTube to promote their products and services, and to generate traffic to their sites. It creates increased visibility for the business and establishes trust with the consumer.

However not every video marketing campaign on YouTube is successful. Like all marketing tools, you have to use YouTube effectively in order to get the most out of it.

Here are ways to make your YouTube marketing effective:

1. Make sure your YouTube video is interactive and engaging.

When you upload a YouTube video, allow your viewers to leave comments and post feedback on your videos. Make sure to reply to these comments and video responses. Let them know that you are listening to them. Those comments can lead to improvements in your marketing strategies.

2. Have a clear call to action.

Always make it easy for your viewers to perform an action. You can give them a reason to subscribe to your YouTube channel, encourage them to give feedback or reply to your questions. From here, you can direct them to your website or ask them to share the video on social media sites.

3. Provide simple yet great content.

Your video should have a purpose that will create interest in your business. Avoid making a sales pitch that doesn’t provide value to your viewers.

Make sure that your video is something that people would like to see and will be inspired to share on their social media sites. You can create videos that educate, show a product benefit or answer viewer questions.

It is also recommended that you keep your video no longer than 4 minutes. Quick and engaging videos often get the best results.

4. Promote your videos in other places.

Promoting your video is very important. Ask your family, friends, clients and customers to watch and share your video. Share your YouTube videos on your website, blog, Facebook page, tweets, forums and other online sites. Your video will rank better if it gets more views. You can also write an article to spread the word about your video.

Embed your video on your website. Encourage your subscribers and social network fans to embed it on their blogs or websites as well, in order to maximize traffic.

You can use paid YouTube ads to promote your video. You can use Google+ identity for your YouTube channels.

5. Optimize your video.

Since several videos are uploaded every day, it is vital that you make your videos easy to find. It should be visible both within and outside of YouTube. When people make a search, ensure that it appears on the first page of relevant search engines.

Your video page views, likes, comments and subscribers also affect your videos visibility.

So focus on these three areas:

• Title: This is your headline. Your targeted keywords should be in the first few words of your video title. Make sure it is attention grabbing with a balance of SEO.

• Tags: Include related keywords in the video tags field.

• Description: Optimize the first two sentences since this is visible when viewers watch your video.  Include the full URL in the description field. Make sure it is keyword-rich for your video to be easily found by people searching on YouTube and search engines.

6. Have a branded YouTube channel.

YouTube allows you to customize your own channel. Make it an extension of your business to give your brand more online presence.

You have to establish a professional and appealing channel on YouTube. Make sure to maintain your brand identity by making use of the same graphics and colors that match your business website.

By having your YouTube channel, your viewers have the option of easily subscribing to your content. This is one way to showcase your business, your information, and links to your social media pages and website. Your goal is to get subscribers and engagement with your video content.

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