Five reasons your small business needs a blog
In the world of online business establishing your website and social media sites is critical. However having a static website is simply an online brochure, not very effective. In today’s social media-driven world, interaction with customers becoming expected. One of the best ways to make your mark and compete is to enhance your online presence with a blog. Here’s how a blog can work to build your business:
1. Fuel for your social media sites
When you have a blog, you don’t need to think too hard about what to post in your social media accounts – you’ll post a link to your latest blog article. Your blog content becomes interesting information for your social media followers. Sharing your blog content on your social media sites also brings traffic back to your website.
*Don’t forget to include social media sharing buttons on your blog so readers will also easily be able to share your content.
2. Attract clients and potential customers
Blogging is like having your own interactive news program. It allows you to provide the latest information about your company and industry. Your website pages (About Us, Products & Services, Contact Us etc.) are like commercials, while your blog is the main program. It provides a way to interact with your customers. Make sure the content you post is something your audience will watch out for, read and respond to.
3. Establish your credibility
By blogging useful information regularly, you are not only showcasing your knowledge, you are also proving your reliability. Your clients and customers will realize that you and your business are something that they can rely on and turn to. A blog can help you earn trust, build followers, and you position yourself as an authority in your field. Potential customers visiting your site for the first time will likely choose the business with the informative blog over those without.
4. Better interaction with customers
Readers become customers as they get involved with your company. Through their responses and feedback, you’ll get to know their wants and needs. Blog followers will start to see your company as a partner they can trust and develop a good relationship with.
Asking questions and responding to customer comments can lead to valuable feedback as well. Yes, there may be the occasional negative comments, use these comments as an opportunity to address the concern and turn negative commenters into loyal converts.
5. More traffic for your website
Increased website traffic will maximize exposure for your business and boost your brand. If your blog content is interesting, useful and relevant, people will bookmark your site and revisit it to keep updated on the latest in your industry.
Google likes frequent site updates. New content on a regular basis helps optimize your site for search engines. As users search Google and click on your site, you’ll be rewarded with a higher Google ranking.
Blogging is a very key component of your online presence. It’s even proven highly effective for every small business. If you can provide quality content (that people want to follow) on a regular basis you can see some significant lead generation for your small business.
Need some help blogging effectively? Let Pamela Finnesand, The Business Maximizer, assist you. Schedule your complimentary Business Breakthrough Strategy Session today!
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