Essential Small Business Website Practices
Having a website is a necessity not just for big companies, but also for small business owners, entrepreneurs, and home-based businesses as well.
There are several elements you need to consider to inspire customers and potential clients to do business with you. As a small business owner, you have to pay more attention – not just to how your website looks, but what it says to your customers.
Here are the best practices that you should consider and look into for your small business website:
1. Simple Web Address
Make things easy for your customers. A good web address is simple, sensible, and short. It must be easy to remember. Since it is your brand, it should relate to your company. It will help generate more traffic and boost your Search Engine Optimization (SEO).
Most businesses use a .com domain for branding purposes. This should be your first choice, since most people assume you are a .com, but there are other options if the one you want is already taken. .us, .biz, and many more.
2. Clear Business Description
Not everyone who gets to your website knows about your business, your products, or your services. Make it easy for your visitors to know what your business is and what exactly you do, where you are, and what you are all about.
They expect to see an About Us, Company, or Who We Are either in the top or bottom navigation of your homepage. Clearly show your visitors who they are dealing with.
3. Easy-To-Use Navigation
Guide your visitors to the information they are looking for. Make sure your site map and links are clearly laid out, visible, and working so they can browse your website effortlessly. Create your site navigation at the top of the page or in the left sidebar.
Also, make use of simple words that most people are familiar with, such as “Products/Services,” “Contact Us,” and “Home.”
4. Easy-to-Find Contact Information
Make it easy for your customers to contact you, or else you might lose them to a competitor. Make sure that your contact information is prominent and easy to find. It should also be accurate and up-to-date.
It is always better to have several ways for customers to contact you. Include a website contact form, your phone, email, your address, and even your location in Google maps.
5. Good and Friendly Web Design
Capture your visitor’s attention and make a good impression the moment they arrive at your website. A simple yet well-designed site enhances a user’s experience. Make sure all your content is organized and readable.
Of course, you can also get creative and have fun to keep your visitor’s interest. Have a fun, exciting, and unique website design that fits your small business.
6. Clear Call-to-Action
Make it clear to your visitors what you want them to do. If you want them to sign up for your newsletter, or ask for a free quote, or contact you, tell them. If you want them to add products to the shopping cart or request a free quote, show them where to do it.
You can include several calls-to-action on your website. Also, bring attention by using special buttons or highlighting the text of your calls-to-action.
7. Think About SEO
Be familiar with and know the importance of SEO to make your website visible and ranked as highly as possible on the search engines. It will drive traffic to your site and more customers will find your business.
Initially, you can follow these SEO basics:
- Use keywords throughout your text.
- Make sure your site has a unique Title tag.
- Name your URLs, videos and images correctly.
- Structure your site for users and search engines.
- Use keywords on your headlines and webpage copy.
8. Fresh and Clear Content
Adding images to your site is great, but quality content drives traffic to your site. Provide what your customers are looking for and give them reasons to keep coming back. Always make sure that your content is interesting, valuable, and original. Also, remember to update your site regularly as fresh content serves as the goldmine for SEO.
Your site is also your platform to showcase your expertise, credibility, and professionalism. Educate your visitors by sharing with them what you know. This will position you as a trusted authority.
Interested to know what your small business website still needs? Let Pamela Finnesand, The Business Maximizer, assist you. Watch our business-altering video titled “The 3 Biggest Lead Generation Mistakes Small Businesses Make… And How To Overcome Them All.” We’ll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. http://maximizeracademy.com/
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