Using Social Networking to Market an Event
Prior to social media and its networking capabilities, event marketing played a role in business activities. Events include: Sales to drive foot traffic to a business; Book-signing events; Presence at trade shows; Conference participation; Professional symposia; and Workshops. Events promote recognition, professional credibility and engagement of current and potential customers. Use of events as marketing tools is not limited to large businesses; small and medium-size enterprises can take advantage of this approach to create...
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