Importance of a Mobile-Optimized Website for Your Business
Look around you. Whether you are in a waiting area, a supermarket line, or on a bus, you will see people focused on their mobile devices. There’s always a chance that you’ll see several people browsing the web with their gadgets and glued to their smartphones. Nowadays, people across the globe are on-the-go and checking websites from their phones. Even news programs and TV shows are embracing this. They are encouraging viewers to tweet, download an app, or use their phones to interact with them. As a business owner, this gives you...
read moreTips to Keep Fans Engaged with Your Facebook Page
Most businesses nowadays make Facebook a part of their social media marketing strategy, and really there is no reason not to. However, some business pages aren’t being managed effectively. This is largely due to either entrepreneurs who have no idea how to promote their business on Facebook properly, or they don’t know how to stay interesting to their fans. Remember, you have to connect with your fans and customers to build and establish long-lasting relationships, which you can do in several ways through your content. The more activity...
read moreWays to Create a Social Media Marketing Plan
Without a doubt, social media plays an important role in business and marketing. Most business owners realize that it is an effective and powerful tool in marketing campaigns. It is a key for creating customer engagement, building online brand awareness and developing audience growth. However, some business owners are having difficulty trying to figure out where to start or what to include. This is the reason why it is important to create a strategic social media marketing roadmap and plan. Having a social media plan is just as important as...
read moreBest Time to Post on Social Media Sites
Time is an important element. It is said that timing is everything! This holds true, especially for marketing and communications. In the world of social media, people are tweeting, posting Facebook updates, and uploading photos on Instagram 24/7. This is a challenge for every business owner and marketer. Of course, you can’t be online all day long and create status updates every hour. So how will you know the right time to post and reach your audience? Posting updates at the right time will definitely improve your business presence...
read moreMake Visual Content King of Your Marketing Strategy
Content is king and it is evolving rapidly. Yet, plain words alone are not enough to achieve marketing success. You also need to have a compelling social media presence. This is the reason why visual content is becoming the norm. When you look at it, plain texts are a bore. But, when you add visual content to your website, blogs, social media posts, and other marketing campaigns, you make them more appealing. It’s been proven people respond to visual information more than plain text. Visual content shows your audience your message without...
read moreThe Incredible Importance of Testimonials for Your Business
Think about your own experiences – like the last time you purchased a laptop, tablet, or smartphone, or decided what movie you wanted to watch. I’m pretty sure that you searched for online reviews and read customer testimonials, right? Most consumers nowadays act the same way. When deciding to make a purchase or use a service, people tend to check out testimonials or reviews from other users. These reviews and testimonials are important pieces that persuade consumers to do business with a company. Better Than Your Sales Pitches Why?...
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