Mobile Marketing Mistakes to Avoid
Mobile is the go-to gadget that consumers use to find information, compare products, search for feedback, and make a purchase. More people are using their smartphones to search and connect with the world. It plays a big part in a consumer’s lifestyle and is continuously rising along with mobile marketing. For businesses, mobile marketing is now an important tool and a necessity. When done effectively, mobile marketing helps boost your business presence and increase the size of your market. Whether you’re a new business owner or...
read moreWhy Do You Need More Customer Reviews?
Think of the last time you made an online purchase, chose a restaurant to dine in, or a place to visit. You searched and read online reviews. And these reviews were a major factor in reaching a decision, right? Well, that’s how important a customer review for a business is. People are more likely to give value to the opinions or testimonials of other customers – much more than what a business has to say about itself. So, if you’re not protecting your online reputation, then there’s a huge possibility that all the money,...
read moreWhere to Submit Your Startup to Get Free Publicity
Every business owner knows that publicity is essential to business growth and success. Without exposure, your customers or potential investors won’t have any idea how great your products or services are, your interesting widget or your cool game-changing software, etc. If you’ve already built your company or website, doing initial promotion gives you visibility on the web. Online exposure helps establishes your brand. It is vital that you show it to the world and say, “we are here and we are the next big startup!” Here...
read moreSuccessful Sales through a Customer-Focused Approach
How do you sell to your target client? Do you focus on your sales goals or offerings? Or do you focus on your customer’s needs? If you want a higher sales turnaround, then be a solutions provider. Avoid throwing those sales pitches to your customers. One key factor in the sales process is helping your potential customer to make a decision. Approach the sale through their eyes by thinking more about their wants and needs. When selling, it is always better to leave behind your sales quotas, targets or goals at the door and instead focus on...
read more7 Ways to Make your Blog Post More Shareable
Do you wonder what it takes for a blog to go viral on social media sites? Most businesses aim to build their brands and extend their reach via social media. If one of your goals is to rack up likes, tweets, pins, and +1s, then shares on social media are vital. Content needs be something special or unique for it to be shareable or likeable out there on social media. The challenge is to know what your audience is looking for, what they love to share and how to make the content on your blog go viral. How do you go about making content shareable?...
read moreGrab Your Prospect’s Attention in 10 Seconds or Less
Capture my attention in 5 seconds. Can your marketing campaign and messages do that? In online marketing, attention is the name of the game. Every second counts. Capture it and take a shot to hold it! The more technology continues to advance, the more our attention spans decline. Nowadays, each consumer’s time is just as valuable as money. Studies show that consumers spend less than 10 seconds in deciding if they want to stick to your website or read your email. The same goes with Twitter and Facebook. People who use Twitter enjoy the...
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